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((more citations needed|date=March 2023))

In [[diffusion of innovation]] theory, a '''pro-innovation bias''' is a belief that innovation should be adopted by the whole society without the need for its alteration.<ref name="Rogers2010">((cite book|author=Everett M. Rogers|title=Diffusion of Innovations, 4th Edition|url=https://books.google.com/books?id=v1ii4QsB7jIC&pg=PA100|date=6 July 2010|publisher=Free Press|isbn=978-1-4516-0247-0|page=100|author-link=Everett Rogers))</ref><ref>((cite news|author=Palacios Fenech,J. and Longford,N.T. |title=The International Rate of Discontinuance of Some Old Products|journal=Journal of Global Marketing |volume=27 |issue=2 |year=2014 |pages=59–73|doi=10.1080/08911762.2013.850142 ))</ref> The innovation's "champion" has a such strong bias in favor of the innovation, that they may not see its limitations or weaknesses and continue to promote it nonetheless.<ref>((cite web |url=http://www.hanken.fi/public/en/beyondtheproinnovationbias |title=Beyond the pro-innovation bias |date=January 26, 2010 |access-date=April 17, 2011 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20110722092915/http://www.hanken.fi/public/en/beyondtheproinnovationbias |archive-date=July 22, 2011 ))</ref>

== Example ==
((Main|Atomic Age))
A feeling of nuclear optimism emerged in the 1950s in which it was believed that all power generators in the future would be atomic in nature. The [[Nuclear weapon|atomic bomb]] would render all conventional explosives obsolete and [[nuclear power]] plants would do the same for power sources such as [[coal]] and [[Petroleum|oil]]. There was a general feeling that everything would use a nuclear power source of some sort, in a positive and productive way, from [[Food irradiation|irradiating food]] to preserve it, to the development of [[nuclear medicine]]. There would be an age of peace and plenty in which atomic energy would "provide the power needed to desalinate water for the thirsty, irrigate the deserts for the hungry, and fuel interstellar travel deep into outer space".<ref name=bks2011>[[Benjamin K. Sovacool]] (2011). ''[[Contesting the Future of Nuclear Power]]: A Critical Global Assessment of Atomic Energy'', [[World Scientific]], p. 259.</ref> This use would render the Atomic Age as significant a step in [[technological progress]] as the first smelting of [[Bronze Age|Bronze]], of [[Iron Age|Iron]], or the commencement of the [[Industrial Revolution]].

[[Roger Smith (executive)|Roger Smith]], then chairman of [[General Motors]], said in 1986: "By the turn of the century, we will live in a [[paperless society]]."<ref>((cite book|author1=Howard F. Didsbury, Jr.|author2=Howard F. Didsbury|title=Thinking Creatively in Turbulent Times|url=https://archive.org/details/thinkingcreative00howa|url-access=registration|year=2004|publisher=World Future Society|isbn=978-0-930242-59-6|page=[https://archive.org/details/thinkingcreative00howa/page/41 41]))</ref> In the late 20th century, there were many predictions of this kind.<ref>((cite book|author=Edward R. Dougherty|title=Electronic Imaging Technology|url=https://books.google.com/books?id=G040Use2M8wC&pg=PA289|date=1 January 1999|publisher=SPIE Press|isbn=978-0-8194-3037-3|page=289))</ref> This transformation has so far not taken place.

== See also ==
* [[Appeal to novelty]]
* [[Progress#Myth of Progress|Myth of Progress]]
* [[Status quo bias]]
* [[Technological determinism]]
* [[Wishful thinking]]

==References==
<references/>

==Further reading==
* ((cite book
| last = Rogers
| first = Everett
| title = Diffusion of Innovations
| publisher = Free Press
| date = August 16, 2003
| pages = [https://archive.org/details/diffusionofinnov00roge/page/512 512]
| isbn = 978-0-7432-2209-9
| url = https://archive.org/details/diffusionofinnov00roge/page/512
))

((Biases))

[[Category:Innovation]]
[[Category:Bias]]

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