Robinsons Magnolia
Robinsons Magnolia logo
Robinsons Magnolia.jpg
Fresco area of Robinsons Magnolia.
LocationQuezon City, Philippines
Coordinates14°36′53″N 121°2′17″E / 14.61472°N 121.03806°E / 14.61472; 121.03806Coordinates: 14°36′53″N 121°2′17″E / 14.61472°N 121.03806°E / 14.61472; 121.03806
AddressAurora Boulevard corner Doña M. Hemady Street, Kaunlaran
Opening dateAugust 13, 2012
DeveloperJG Summit Holdings
ManagementRobinsons Malls
OwnerJohn Gokongwei
No. of stores and services230
No. of anchor tenants6
Total retail floor area48,000 m2 (520,000 sq ft)
No. of floorsMain Mall: 7 (4 floors with 1 mezzanine and 2 basement levels for parking)
Expansion: 6 + basement
BPO: 5
Parkingmore than 1000 cars

Robinsons Magnolia is a shopping mall owned and operated by Robinsons Malls. The mall opened on August 13, 2012. It is the 32nd mall opened by Robinsons and the company’s third mall in Quezon City. It has a gross floor area of 108,000 square metres (1,160,000 sq ft). Robinsons Magnolia is adjacent to the four-tower Magnolia Residences where the iconic Magnolia Ice Cream production plant once stood.[1]


The Magnolia Dairy Products Plant was established in 1970 when Magnolia transferred production from its original 1925-era factory in Quiapo, Manila. Designed by Leandro Locsin, The plant produced ice cream, milk, butter, margarine and processed cheese. The property where the plant stood was owned by San Miguel Corporation, which also owned the Magnolia brand. The facility also housed the main branch of its Magnolia ice cream parlor.[2] The ice cream parlor was retained and relocated within the mall.

In 1981, SMC spun off its butter, margarine and processed cheese assets into a joint-venture with New Zealand Dairy Board, forming Philippine Dairy Products Corporation (now Magnolia, Inc.). The Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in General Trias.

When SMC spun off its ice cream and milk business into a joint-venture with Nestlé in 1996, forming Magnolia-Nestlé Corporation, the Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor. After SMC withdrew from the venture in 1998, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). Nestlé's production was gradually transferred to a new site and in 1999, Nestlé closed down operations in the Aurora Boulevard facility.[3]

In 2008, SMC sold the property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The Magnolia Residences).[4] One of the mall's first establishments was a Magnolia-franchised ice cream parlor named Magnolia Flavor House, which operated from 2012 to 2017, as a fitting homage to the property's roots.[5]

On March 14, 2022, a fire broke out the Robinsons Department Store located on the third floor which reached the first alarm. [6]


A six-level new wing was constructed adjacent to the Main Mall. Construction began in 2017 and the new wing was opened to the public on September 20, 2019. The Plaza was redeveloped and the water feature was removed. The new expansion wing contains four new cinemas including a VIP theater, a family amusement center and a chapel. Atop the new wing is a five-level BPO office space.[7]


  1. ^ Dumlao, Doris C. (13 August 2012). "Robinsons opens 32nd mall in PH". Philippine Daily Inquirer. Retrieved 31 March 2013.
  2. ^ "Archived copy". Archived from the original on 2012-06-10. Retrieved 2013-09-03.((cite web)): CS1 maint: archived copy as title (link)
  3. ^ "(Metro News) Nestle plans to open ice cream parlor near former site in Cubao". - Online Filipino News. August 7, 2010.
  4. ^ "RLC close to finalizing P1.6-B purchase of Magnolia plant".
  5. ^ News, ABS-CBN. "New Magnolia House goes beyond ice cream". ABS-CBN News.
  6. ^ Ambrosio, Zyan (March 14, 2022). "Sunog sumiklab sa gusali ng mall sa Quezon City". ABS-CBN News (in Tagalog). Retrieved April 27, 2022.
  7. ^ "Mall expansion enhances living at The Magnolia Residences". Manila Bulletin Newsbit.