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((More citations needed|date=September 2019))
((notability|organizations|date=November 2022))
((coord|45.6483181|11.6698328|display=title))
((Infobox company
| name = Selle Royal
| logo = Selle Royal logo.svg
| logo_size = 200px
| caption = 
| type = [[Joint-stock company]]
| traded_as = 
| genre = 
| fate = 
| predecessor = 
| successor = 
| foundation       = ((Start date and age|1956))
| founder = Riccardo Bigolin
| defunct = 
| location_city = [[Pozzoleone]]
| location_country = [[Italy]]
| location = 
| locations = 
| area_served = Worldwide
| key_people = Barbara Bigolin
| industry = [[Bicycle saddle]] manufacturer
| products = Saddles for bicycles
| services = 
| revenue = EUR 100 million (2012)
| operating_income = 
| net_income = 
| aum = <!-- Only used with financial services companies -->
| assets = 
| equity = 
| owner = 
| num_employees = 
| parent = 
| divisions = 
| subsid = 
| homepage = [https://www.selleroyal.com selleroyal.com]
| footnotes = 
| intl = 
))

'''Selle Royal Spa''' is a company from [[Vicenza]], Italy, founded in 1956 by Riccardo Bigolin, producing [[Bicycle saddle|saddles]] for [[bicycle]]s. In 1965, a formal establishment of Selle Royal Sp.A. was made in Vicenza for the production and distribution of bicycle saddles. [[Polyurethane]] foaming production system was chosen in order to be able to maximize production across the chain. Selle Royal then released the first patent of [[vacuum technology]] for ergonomic shaped design production. ((citation needed|date=February 2020))

In the 90's, Selle Royal Sp.A. developed and patented a revolutionary "soft-solid" material named as Royalgel. Royalgel claims to be the only saddle gel that doesn't age, harden, or migrate, delivering unbeatable comfort and durability. ((citation needed|date=February 2020))

With the 2010 acquisition of China's Justek, Selle Royal Spa was stated to be the world's largest manufacturer of bicycle saddles.<ref>((Cite web |title=Selle Royal Gains Access to Asian Industry & Markets |author= |website=Bike Europe |date=1 February 2010 |url= https://www.bike-eu.com/home/nieuws/2010/02/selle-royal-gains-access-to-asian-industry-markets-1015400|url-status=live|archive-url=https://web.archive.org/web/20100206054431/https://www.bike-eu.com/news/3840/selle-royal-gains-access-to-asian-industry-markets.html|archive-date=6 February 2010))</ref>

== History ==

* 1956: Riccardo Bigolin founded Selle Royal
* 1970: Selle Royal develops a production technology based on a particular [[polyurethane]] foam
* 1980s - 1990s: Selle Royal Spa has become a partner of the main houses that produce bicycles.
* 1980: Selle Royal develops the RVS ((citation needed|date=February 2020)), an automated vacuum production system, which allows the saddle to be joined directly to the foam
* 1990: Selle Royal develops a gel for the saddle for the recreational market, based on an exclusive polyurethane gel patented by [[Bayer]]
* 1996: Selle Royal opens Selle Bra for production in Brazil
* 1997: Selle Royal launches Fi'zi:k
* 2002: Selle Royal acquires [[Brooks England]], thus giving the company three independent brands of saddles
* 2005: Selle Bra and Metal Ciclo merge to form Royal Ciclo
* 2006 - 2010: Selle Royal began direct distribution through dealers H2 (USA) with [[Continental AG|Continental Tyres]] and A4, (Italy and France, Austria since 2018) of proprietary and thirdy brands.
* 2007: Selle Royal acquires Crankbrothers
* 2010: Selle Royal acquires 52% of Justek, China
* 2011: Selle Royal acquired PEdAL ED, operating under Via Vittorio Emanuele 119 - 36050 Pozzoleone (VI), ITALY - P.IVA. 04013940244 since 2016
* 2013: Brooks England purchased Pannier ltd.
* 2015: Justek became Selle Royal China Vehicle, with two production sites ([[Jiangyin]] and [[Tianjin]])
* 2016: Opening of SR56 Inc, a R&D Center in [[Ogden, Utah]]

== See also ==
((Portal|Italy|Sports|Transport|Companies))

* [[List of bicycle parts]]
* [[List of Italian companies#Bicycle manufacturers|List of Italian companies]]
* [[Colnago]]<ref>((Cite web |title=Road Bikes |url=https://www.colnago.com/bikes/road-bike/ |access-date=2023-06-13 |website=Colnago |language=es))</ref>

== References ==
<references />

==External links==
((Commons category|Selle Royal))
* [https://www.selleroyal.com Selle Royal Corporate Website]

((Italian cycle manufacturers))

[[Category:Italian brands]]
[[Category:Sporting goods manufacturers of Italy]]
[[Category:Bicycle saddle makers]]
[[Category:Manufacturing companies established in 1956]]
[[Category:Companies based in Veneto]]
[[Category:2002 mergers and acquisitions]]
[[Category:2007 mergers and acquisitions]]
[[Category:Italian companies established in 1956]]
[[Category:Multinational companies headquartered in Italy]]

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