Servis Industries Limited | |
Company type | Public limited company |
PSX: SRVI | |
Founded | 1941 |
Founder | Chaudhry Nazar Mohammad[1] Chaudhry Muhammad Hussain[1] Chaudhry Mohammad Saeed[1] |
Headquarters | Gulberg, Lahore , Pakistan |
Area served | Worldwide |
Key people | Chaudhry Ahmed Javed (chairman) Chaudhry Omar Saeed (CEO) |
Products | Shoes, Tyres and Tubes |
Services | Servis Shoes Servis Tyres |
Revenue | Rs. 40 billion (US$140 million) (2022) |
Rs. 40 billion (US$140 million) (2022) | |
Total assets | Rs. 10243 crore (US$350 million) (2015) |
Number of employees | 14000+ |
Website | www |
Service Industries Limited (SIL) (سروس انڈسٹریز لمیٹڈ), doing business as Servis, is a Pakistani multinational shoes and tire manufacturer which is based in Lahore, Pakistan.[2][3]
The company's factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka.[3] The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.[4]
Service Industries Limited (SIL) was founded in 1941 by a group of college friends and initially produced handbags and sports goods.[5] During World War II, Service supplied boots to the British Indian Army.[5] In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.[5]
In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.[5]
From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks.[5] In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan.[5] By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.[5]
In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO.[5] Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth.[5] During this period, SSC also made changes in its managerial practices and product offerings.[5]