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((Short description|Chinese brewing company))
((Multiple issues|
((more citations needed|date=June 2016))
((Advert|date=May 2020))
))
((Infobox company
| name             = Shangri-la Highland Craft Brewery
| logo             = 
| type             = [[Public company|Publicly traded]]
| founder          = Songtsen Gyalzur
| key_people       = Songtsen Gyalzur [[chief executive officer|CEO]], Karma Tachen (Vice Chairman), Tseten Gyalzur (Vice Chairman), Freddy Stauffer (Swiss brewmaster and expert for quality management)
| industry         = [[Alcoholic beverage]] 
| products         = [[Beer]] 
| brands           = Yalaso, Son Gha, Super Nova, Black Yak, Tibetan Pale Ale, Fat Dolma
| num_employees    = 82 (2016)
| foundation       = 2009
| location_city    = Shangri-La City
| location_country = China
| homepage         = ((URL|http://www.shangri-la-beer.com/en/))
))
The '''Shangri-la Highland Craft Brewery''' is China's first fully licensed craft [[brewing company]]. The company is based in [[Shangri-La City]], which is located in [[China|China's]] north-western [[Yunnan]] province. This area is known as the [[Dêqên Tibetan Autonomous Prefecture]].

==History==
With the support of the government, Shangri-La City's first beer brewery was founded in 2009 by Songtsen Gyalzur.<ref>((Cite web |title=Businessman finds Shangri-la in beer |url=https://www.shine.cn/feature/taste/1801058689/ |access-date=2022-02-02 |website=SHINE |language=en))</ref> The initial investment was expanded in 2013, and formal production began in June 2015. The brewery was established in an intact cultural and natural environment in cooperation with Swiss and German beer experts. In order to meet the annual needs of China's growing domestic craft beer market, the brewery management decided to expand the production line and began building a new brewery in Shangri-La Industrial Park in 2013. The Shangri-La Highland Craft Brewery applies [[German beer brewing purity laws|German beer purity laws]], or [[Reinheitsgebot]].

Shangri-La Beer's CEO, Songtsen Gyalzur, was born and raised in Switzerland. His mother was an orphan who moved to Germany and began her studies after her adoption by a young German doctor couple. At the age of 36, she returned to her hometown in Tibet and established its first orphanage, "Tendol Gyalzur Children's Charity," and she still continues to care for children.

Songtsen Gyalzur opted to give up his real estate company in Switzerland and return home to [[Shangri-La City]] to assist his mother with the orphanage. He started a business in his hometown, [[Shangri-La City]], to support his mother's project and address the employment issue of the young people who grew up at the orphanage. Songtsen Gyalzur established the Shangri-La Highland Craft Brewery, which employs young people from the orphanage and supports local agricultural development. Eighty percent of the brewery's employees are people who were raised at the orphanage. Part of the company's proceeds are donated to the orphanage’s daily operations, and a highland barley planting base of 583000 square meters was established locally.

==Location==
The Shangri-La Highland Craft Brewery is located on the Tibetan plateau at 3300 meters above sea level in the city of Shangri-La. [[Shangri-La]] is called in Tibetan [[Gyalthang]] or [[Gyaitang]], which is reputedly the [[Valley of the Blue Moon]] and means "Royal plains". This ancient name is reflected in the Tibetan Pinyin name of the town of Jiantang (建塘; Jiàntáng), the county seat. Due to its location on 3300 meters above sea level. In the second half of the 20th century, [[Shangri-La City]] was called [[Zhongdian]] (((zh|labels=no|c=中甸 |p=Zhōngdiàn))) but was renamed [[Shangri-La]] on December 17, 2001, after the fictional land of [[Shangri-La]] in the 1933 [[James Hilton (novelist)|James Hilton]] novel [[Lost Horizon]], in an effort to promote tourism in the area.

==Shangri-La Beer Visitors Center==
The Visitors Center of Shangri-La Highland Craft Brewery is located at Qingkou Industrial Zone, 674400 Zhongdian, Yunnan, China, approximately 10 kilometers outside of Shangri-La City. Shangri-La has tours, including a beer tasting, that are offered in English, Chinese, and German.<ref>((cite web | url=http://www.shangri-la-beer.com/en/h-col-127.html | title=About Shangrila Beer | publisher=Shangri-la-beer.com | accessdate=15 June 2016))</ref>

==City partnership between Arosa and Shangri-La City==
Through the initiative of the Shangri-La Highland Craft Brewery, the tourist resort city of [[Arosa]] in [[Switzerland]] and [[Shangri-La City]] in [[China]] signed a formal friendship city relationship agreement in [[Arosa]] in 2012. In this way, the aim of the partnership is to strengthen the relationship between the two cities and learn from each other to foster a common development. Shangri-La Highland Craft Brewery became the first mutual project of the sister-city partnership through the successful research and development of highland barley used as a raw material to brew craft beer. On the day of Shangri-La Beer Brewery's opening ceremony, the Swiss ambassador to China as well as a delegation from the Arosa government attended to congratulate all parties involved.

== Awards ==
* [http://european-beerstar.eu/ebs15_en/index.php European Beer Star] ((Webarchive|url=https://web.archive.org/web/20170312053946/http://european-beerstar.eu/ebs15_en/index.php |date=2017-03-12 )) 2016, Silver Medal – Black Yack (Bohemian – Style, Schwarzbier)
* [http://www.brusselsbeerchallenge.com/ Brussels Beer Challenge 2016], Silver Medal – Yalaso (Lager: Light Beer)
* [http://www.brusselsbeerchallenge.com/ Brussels Beer Challenge 2016], Bronze Medal – Songha (Lager: Helles)
* [http://www.chinabeerawards.org/ China Beer Awards 2016] ((Webarchive|url=https://web.archive.org/web/20200707075230/http://www.chinabeerawards.org/ |date=2020-07-07 )), Trophy – Songha (European Lager)
* [http://www.chinabeerawards.org/ China Beer Awards 2016] ((Webarchive|url=https://web.archive.org/web/20200707075230/http://www.chinabeerawards.org/ |date=2020-07-07 )), Silver Medal – Songha (European Lager)
* [http://www.chinabeerawards.org/ China Beer Awards 2016] ((Webarchive|url=https://web.archive.org/web/20200707075230/http://www.chinabeerawards.org/ |date=2020-07-07 )), Silver Medal – Yalaso (European Lager)
* [http://www.chinabeerawards.org/ China Beer Awards 2016] ((Webarchive|url=https://web.archive.org/web/20200707075230/http://www.chinabeerawards.org/ |date=2020-07-07 )), Bronze Medal – TPA (Pale Ale)
* [http://www.chinabeerawards.org/ China Beer Awards 2016] ((Webarchive|url=https://web.archive.org/web/20200707075230/http://www.chinabeerawards.org/ |date=2020-07-07 )), Bronze Medal – Fat Dolma (Bock)
* [http://www.chinabeerawards.org/ China Beer Awards 2016] ((Webarchive|url=https://web.archive.org/web/20200707075230/http://www.chinabeerawards.org/ |date=2020-07-07 )), Bronze Medal – Super Nova (Bock)

==See also==
((portal|Beer|China|Companies))
* [[Beer in China]]
* [[Shangri-La City]]

== References ==
((Reflist))

== External links ==
* ((official website|http://www.shangri-la-beer.com/en/))
* http://www.infosperber.ch/Wirtschaft/Shangri-la---Bier-aus-Tibet-in-Schweizer-Qualitat
* http://www.lepconsultants.ch/en/projects/past-projects/627-shangri-la-beer-brewery-planning-construction-yunnan-province-china
* http://www.gokunming.com/en/blog/item/3536/shangri_la_highland_chinas_newest_micro_brewery
* http://beijingboyce.com/2015/07/05/cheers-to-beers-wine-shop-chain-to-sell-shangri-la-craft-brew/
* http://pijiurepublic.com/shangri-la-beer-yunnan/
* http://brewrecon.com/?p=1154
* http://www.channaryetfrancoisashanghai.net/Archives_Photos/Chine/Yunnan/Shangri_la/Shangri_la.html ((Webarchive|url=https://web.archive.org/web/20181218122515/http://www.channaryetfrancoisashanghai.net/Archives_Photos/Chine/Yunnan/Shangri_la/Shangri_la.html |date=2018-12-18 ))
* https://www.lonelyplanet.com/china/yunnan/shangri-la-zhongdian
* http://www.chinareise.com/china-reiseziele/shangri-la.php
* http://www.chinabeerawards.org/?page_id=964 ((Webarchive|url=https://web.archive.org/web/20200707023413/http://www.chinabeerawards.org/?page_id=964 |date=2020-07-07 ))
* http://www.brusselsbeerchallenge.com/awarded-beers ((Webarchive|url=https://web.archive.org/web/20170422015620/http://www.brusselsbeerchallenge.com/awarded-beers |date=2017-04-22 ))

((Alcoholic drinks))

[[Category:Beer in China]]
[[Category:Breweries in China]]
[[Category:Companies based in Yunnan]]

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