Stevenage woman is a stereotypical voter identified in the United Kingdom, similar to Workington man or Worcester woman.[1] It profiles a suburban mother in her early 40s who is disillusioned with politics.[2] Identified with the Hertfordshire new town of Stevenage, Stevenage woman has been described as an important swing voter for the Labour Party in the 2024 general election.[3] Such voters are identified as typically struggling with stagnant wages and the cost-of-living crisis.[4]
In April 2023, a report from Labour Together mentioned the term Stevenage woman.[5] They may have voted for Boris Johnson in the 2019 general election, but since then has leaned towards Labour.[6][7] Sky News has reported the Stevenage women are concerned about the cost of living crisis in the runup to the 2024 United Kingdom budget.[8]
Other female voters identified include Nuneaton woman and Whitby woman.[9][10]
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