The Super Bowl ring is an award in the National Football League given to the team members of the winning team of the league's annual championship game, the Super Bowl. Since only one Vince Lombardi Trophy is awarded to the team (ownership) itself, the Super Bowl ring offers a collectible memento for the actual players and team members to keep for themselves to symbolize their victory. There are also rings provided to the runners-up team of the Super Bowl.
Rings are also awarded to members of the team which wins the AFC or NFC championship. The NFL also provides postseason pay to all players as long as they have spent at least three games on their team's active or inactive list; the playoff bonus money is egalitarian within a team among starters, backups, and injured players.
These rings are typically made of yellow or rose gold with diamonds. They usually include the team name, team logo, the phrase, "World Champions,", and the Super Bowl number (usually indicated in Roman numerals). Many rings feature diamonds in the shape of the Vince Lombardi Trophy or a football, to illustrate the number of Super Bowls that the franchise has won. Also, the rings are customized with the player's name and uniform number. The NFL contributes approximately $5,000-$7,000 per ring for up to 150 rings for the winning team; any additional costs are borne by the team. Most rings are manufactured by memorabilia company Jostens. The rings often are normally presented in an elegant box and/or display case.
The winning team can typically present any number of rings to whomever they choose, including usually, but not limited to: players (active roster, inactive roster, or injured reserve), coaches, trainers, executives, personnel, and general club staff. Some teams have given rings to former players and coaches that were on the team at some point during the season, despite not having been on the winning roster for the Super Bowl itself. Sometimes a team will make rings available to fans as part of a charity raffle. A recent trend over the last 15–20 years has been to present lesser-valued rings to non-player and front office staff. These are commonly called "B" and "C" level rings (while the player rings would be considered "A" rings) and are smaller and contain fewer diamonds or imitation diamonds. The first instance of this was the RedskinsSuper Bowl XVII ring when many in the front office received rings that were not solid gold and contained cubic zirconia stones (which resemble diamonds). When Tampa Bay won Super Bowl XXXVII, the players and coaches received "A" rings with a diamond-centered Lombardi trophy. Some staff received rings with a metal Lombardi trophy substituted, with real diamonds surrounding the trophy, while the "C" level ring did not contain any diamonds. Per the CBA, players that were on the winning team's practice squad at the time of the Super Bowl victory are also entitled to a ring, but it can be one of lesser value.
In recent years, rings are typically presented in ornate display cases. After winning Super Bowl 50, the Denver Broncos rings were handed out in large, ornate boxes, complete with a decorative padlock and commemorative game ball.
In 2005, a minor international incident was caused when it was reported that Russian PresidentVladimir Putin had taken a Super Bowl ring from New England Patriots owner Robert Kraft. Kraft quickly issued a statement saying that he had given Putin the ring out of "respect and admiration" he had for the Russian people and Putin's leadership. Kraft later said his earlier statement was not true, and had been issued under pressure from the White House. The ring is on display at the Kremlin, along with other "gifts".
Josh McDaniels has won six with the New England Patriots: his first as special teams coach, second as defensive coaching assistant, third as quarterbacks coach, and his fourth, fifth, and sixth as offensive coordinator and quarterbacks coach.
Willie Davis Won all four rings with Green Bay Packers: two as a player, one as a member of the team's board of directors, and one as an emeritus director. He is the only person to possess all four of Green Bay's Super Bowl rings. Davis also won rings as a member of the 1961, 1962 and 1965 NFL Championship Green Bay Packer teams, bringing his total championship ring count to seven, with the first three having been awarded prior to the creation of the Super Bowl.