The Daily Advertiser
The Daily Advertiser building
TypeDaily newspaper
Founder(s)William B. Bailey
EditorBarbara Leader
HeadquartersLafayette, Louisiana, United States
Circulation3,996 Print
468 Digital (as of 2022)[1]

The Daily Advertiser is a Gannett daily newspaper based in Lafayette, Louisiana. The Daily Advertiser covers international, national, state, and local news in the six parishes of Lafayette, Acadia, Iberia, St. Landry, St. Martin, and Vermilion.


The Daily Advertiser was co-founded as the Weekly Advertiser in 1865 by a Confederate States Army veteran, William B. Bailey, who subsequently served from 1884 to 1892 as mayor of his native Lafayette.[2]

Louisiana journalist Robert Angers (1919–1988) worked at times for The Daily Advertiser, including his ultimate position as business editor from 1985 until his death.

In 1998, The Daily Advertiser bought the local alternative weekly, the Times of Acadiana.[3]

The circulation area is approximately 27 percent nonwhite; the nonwhite employees of the newspaper totaled approximately 17 percent in 2005.[4]


The Advertiser has been accused of protecting the Catholic Church during molestation charges brought against priests in the mid-1980s.[5] Later, in 2014, it gave a prominent op-ed to William Donahue of the Catholic League defending the protection of accused priests by the Church,[6] a piece that has been criticized as containing substantial inaccuracies, by one of the lawyers who had defended the Church in the 1980s.[7]


  1. ^ Benton, Joshua (March 9, 2023). "The scale of local news destruction in Gannett's markets is astonishing". Nieman Lab. Retrieved April 13, 2023.
  2. ^ "Bailey, William B." Louisiana Historical Association. Archived from the original on March 15, 2016. Retrieved May 8, 2016.
  3. ^ "Times of Acadiana Sold to Thomson Corp. | Industry News". Archived from the original on May 10, 2021. Retrieved May 10, 2021.
  4. ^ "The Daily Advertiser (Lafayette, Louisiana)". Power Archived from the original on September 7, 2008. Retrieved February 6, 2009.
  5. ^ "A strong press is the Lafayette lesson". National Catholic Reporter. July 9, 2015. Archived from the original on January 2, 2019. Retrieved June 4, 2018.
  6. ^ "Bishop deserves praise for protecting priests' identities". The Advertiser. Archived from the original on October 22, 2020. Retrieved June 4, 2018.
  7. ^ "Former Gauthe attorney slams Advertiser op-ed". Archived from the original on April 2, 2016. Retrieved June 4, 2018.