West FM

Clydebank United Kingdom
Broadcast area	Ayrshire and South West Scotland
Frequency	FM: 96.7 MHz 97.5 MHz 106.7 MHz DAB: 11B
RDS	West FM
Branding	Across Ayrshire
Programming
Format	CHR/Pop
Network	Hits Radio
Ownership
Owner	Bauer Media Audio UK
Sister stations	Greatest Hits Radio Ayrshire Greatest Hits Radio Dumfries & Galloway
History
First air date	6 January 1997 (26 years old)
Links
Website	West FM

West FM is an Independent Local Radio station based in Glasgow, Scotland, owned and operated by Bauer Media Audio UK as part of the Hits Radio network. It broadcasts to Ayrshire and South West Scotland.

As of December 2023, the station has a weekly audience of 93,000 listeners according to RAJAR.^[1]

Programming

Local programming is currently produced and broadcast from West FM's studios in Clydebank from 6am-10am on weekdays and 6-9am on Saturdays. The station's local presenters are Ali Wright and Michael Smith (weekday breakfast) and Amber Zoe (Saturday breakfast).^[2]

At all other times, West FM airs networked programming from Clyde 1 in Clydebank, Forth 1 in Edinburgh Tay FM in Dundee and Hits Radio in Manchester.

On Monday 10 July 2017, West FM ceased broadcasting from Ayr and moved its studio output to Clyde 1's Clydebank studios. The station retains its local breakfast, albeit presented from Clydebank, with news, sales and charity staff based in Prestwick.^[3]

News and Sport

West FM broadcasts local news bulletins hourly. Headlines are broadcast on the half hour during weekday breakfast and drivetime shows, alongside sport and traffic bulletins.

National bulletins from Sky News Radio are carried overnight with bespoke networked Scottish bulletins at weekends, produced from Radio Clyde's newsroom in Clydebank.