|Broadcast area||United Kingdom|
10D (Humberside, Teesside)
11B (Bradford and Huddersfield, North Cumbria)
11C (South Yorkshire, Tyne & Wear)
12A (Lancashire, Swansea)
12C (Manchester, London 1)
12D (Stoke & Stafford, Leeds, Northern Ireland)
|Branding||Loud & Proud Across The UK|
|Owner||Bauer Media Audio UK|
|Hits Radio UK|
Hits Radio Manchester
Greatest Hits Radio UK
First air date
|28 August 2020|
|Website||Hits Radio Pride|
Hits Radio Pride is a national digital radio station owned and operated by Bauer as part of the Hits Radio network. It broadcasts across the United Kingdom. It was launched on 28 August 2020 as a pop up Pride station focusing on music for the LGBT community.
The station was sponsored by Cooperative Bank for an initial run of 6 months. Additional content is produced by Reform Radio, as part of a grant awarded by the Audio Content Fund. Tough Talks’; is an 'intimate conversations between contributors from the LGBTQ+ community reflecting on the struggles that they face within society.' 
Hits Radio Pride also works with LGBT+ helpline Switchboard (UK) to promote support services.
On 29 July 2020, Bauer announced it was to launch a spinoff pop-up station under the Hits Radio brand.
Hits Radio Pride launched at 8:00AM on 28 August 2020. Its output is similar to its sister station Hits Radio UK, with a particular focus on artists and musicians loved by the LGBTQ+ community.
The concept for the station was first proposed in February 2020 by Ross Tilley, working across Bauer's Northern Ireland radio stations.
The service is available on a select number of Bauer owned ensembles including Northern Ireland, Liverpool, Swansea, Bradford and Huddersfield, South Yorkshire, Humberside, Stoke and London.