Hits Radio Pride
  • Manchester
  • United Kingdom
Broadcast areaUnited Kingdom
11B (North Cumbria)
12C (London 1)
BrandingLoud & Proud Across The UK
NetworkHits Radio
OwnerBauer Media Audio UK
Hits Radio UK
Hits Radio Manchester
Greatest Hits Radio UK
First air date
28 August 2020
WebsiteHits Radio Pride

Hits Radio Pride is a national digital radio station owned and operated by Bauer as part of the Hits Radio network. It broadcasts across the United Kingdom. It was launched on 28 August 2020 as a pop up Pride station focusing on music for the LGBT community.[1]

The station was sponsored by Cooperative Bank for an initial run of 6 months. Additional content is produced by Reform Radio, as part of a grant awarded by the Audio Content Fund. Tough Talks’; is an 'intimate conversations between contributors from the LGBTQ+ community reflecting on the struggles that they face within society.' [2]

Hits Radio Pride also works with LGBT+ helpline Switchboard (UK) to promote support services.[2]


On 29 July 2020, Bauer announced it was to launch a spinoff pop-up station under the Hits Radio brand.

Hits Radio Pride launched at 8:00AM on 28 August 2020. Its output is similar to its sister station Hits Radio UK, with a particular focus on artists and musicians loved by the LGBTQ+ community.[3][4]

The concept for the station was first proposed in February 2020 by Ross Tilley, working across Bauer's Northern Ireland radio stations.[5]

DAB availability

The service is available on a select number of Bauer owned ensembles including Northern Ireland, Liverpool, Swansea, Bradford and Huddersfield, South Yorkshire, Stoke and London.[6]


  1. ^ "Hits Radio Pride". Hits Radio Pride. Retrieved 2020-09-22.
  2. ^ a b "Bauer Media partners with The Co-operative Bank to launch new LGBTQ+ radio station, Hits Radio Pride". Bauer Media. 28 July 2020.
  3. ^ "Schedule revealed for Hits Radio Pride pop-up". RadioToday. 2020-08-26. Retrieved 2020-09-22.
  4. ^ "Hits Radio Pride pop-up station to launch on DAB". RadioToday. 2020-07-29. Retrieved 2020-09-22.
  5. ^ "Tweet". Twitter. Retrieved 2020-10-10.
  6. ^ "Hits Radio Pride pop-up station to launch on DAB". July 29, 2020.