Grazia (magazine) January 2009 cover.jpg
Cover page dated January 2009
EditorSilvia Grilli
CategoriesWomen's magazine
First issue1 October 1938; 84 years ago (1938-10-01)
CompanyArnoldo Mondadori Editore
Based inMilan

Grazia (pronounced [ˈɡrattsja]; Italian for Grace) is a weekly women's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria,[1] China, Croatia, Colombia, France, Germany.[2] Greece, Indonesia, India, Jordan, Macedonia,[3] Mexico, the Netherlands,[4] Poland, Portugal, Pakistan, Qatar,[5] Serbia, Slovenia, South Korea, Spain, Thailand, and the United Kingdom.

History and profile

First cover Grazia 1938 Mondadori
First cover Grazia 1938 Mondadori

The Italian edition of Grazia was first published by Mondadori in November 1938.[6] Mondadori started the magazine to compete with Lei, a women's magazine published by the Rizzoli company.[7] Grazia was modelled on the American magazine Harper's Bazaar.[8] The start of Grazia was a return in Italy to traditionalist values such as cooking and child-rearing.[9]

During the fascist rule in the country the magazine followed the Fascist policies and propaganda.[9] Following World War II the magazine was renewed, but its conservative stance remained.[9] Its conservatism continued during the late 1960s in that although miniskirts were featured in the fashion pages, these garments were commented from a conservative perspective in its social commentaries.[10]

From its beginning in 1938 to September 1943, Bruno Munari served as the art director for the magazine and for another Mondadori title, Tempo.[11]

In Italy it is owned by Mondadori[6][12] which later became one of Silvio Berlusconi's companies.[13]

Grazia published an article in July 2015 which promoted the breeding of family pets to make money to buy better furniture. This brought strong criticism owing to the number of unwanted pets which are killed in overcrowded shelters each week. A press statement from the British Royal Society for the Prevention of Cruelty to Animals (RSPCA) was critical of Grazia.[14]

International editions

Grazia has international editions in several countries.[15] Its first international edition was published in Bulgaria in March 2004.[16] The British edition of the magazine began publication in February 2005[15] and is owned in the UK under licence by Bauer Consumer Media.[citation needed] The Greek version was launched in April 2005.[15] In November of the same year its edition in the United Arab Emirates was first issued.[15]

The magazine had an edition in Croatia from February 2006 and in Serbia from June 2006.[15] The Russian edition began publication in March 2007,[15] while the Netherlands followed in August 2007.[15] Grazia India was launched in May 2008.[15] Its Australian edition began publication in July 2008,[15] but folded in February 2013.[17][18] Grazia Australia reopened in 2015 under new management. In February 2009 the Chinese version of Grazia was started, being its twelfth international edition.[19] The French version of the magazine was first published in August 2009.[20]

The inaugural issue of Grazia Korea was launched on 20 February 2013. It features a photospread of actors Lee Byung-hun, Bae Soo-bin and Kim Do-hyun for the play based on the film Masquerade (2012).[21] Grazia Pakistan was launched in February 2017.[22] The launch party took place at the HSY Mansion in Krachi on 6 February 2017 with publisher and editor-in-chief of Grazia Pakistan, Zahraa Saifullah and the first issue cover girl Mawra Hocane.[23] Grazia Arabia is published in Qatar,[5] and it gives annual Grazia Style awards. In 2018 the awards went to the Italian ambassador in Qatar and Asma Al Thani who is a Qatari adventurer.[24]


Only one and a half years after the start of the German edition of Grazia, Mediengruppe Klambt brought the title 2011 into a joint venture in which Gruner + Jahr barely held the majority. in 2017, the women's magazine has been bought back completely. As of 1 January 2018, Mediengruppe Klambt is taking over the 50.1% share, which was previously held by Gruner + Jahr.[25]


Grazia had a circulation of 374,213 copies in 1984.[26] The Italian version of the magazine had a circulation of 240,000 copies from January to August 2003.[27] The 2007 circulation of the Italian edition was 218,083 copies.[28][29] In Italy, the circulation of the magazine rose to 382,000 copies in the first half of 2011.[30] During the same period the British edition of the magazine had a circulation of 219,741 copies.[31] The circulation in the UK for the second half of 2013 was 160,019 copies.[32]

The German version's published circulation in the third quarter 2017 was 96,632 copies - a drop of around 20 percent compared to the same period of 2016. Since 2016 Grazia has come under pressure at the kiosks with the magazine Olivia of Bauer Media Group.[25]

See also


  1. ^ "Media landscapes. Bulgaria". European Journalism Center. Archived from the original on 21 December 2017. Retrieved 13 June 2015.
  2. ^ "Grazia Germany". Retrieved 12 March 2010.
  3. ^ Paula Brito (10 November 2005). "Revista 'Grazia' chega a Portugal em Janeiro". Diário de Notícias. Retrieved 21 September 2007.
  4. ^ "Partners". Fashion Week. Retrieved 9 May 2015.
  5. ^ a b Nicholas Rapp. "CNA-Q LibGuides: Print Journals - Tables of Contents: Grazia". Retrieved 8 January 2022.
  6. ^ a b David Forgacs; Stephen Gundle (2007). Mass Culture and Italian Society from Fascism to the Cold War. Indiana University Press. p. 7. ISBN 978-0-253-21948-0.
  7. ^ Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. p. 40. doi:10.17863/CAM.33377.
  8. ^ Adam Arvidsson (2003). Marketing Modernity: Italian Advertising from Fascism to Postmodernity. New York: Routledge. p. 23. ISBN 9781138880023.
  9. ^ a b c Penelope Morris (2007). "A window on the private sphere: Advice columns, marriage, and the evolving family in 1950s Italy". The Italianist. 27. doi:10.1179/026143407X234194.
  10. ^ Cesare Amatulli; et al. (2019). "Temporal dynamism in country of origin effect: The malleability of Italians' perceptions regarding the British sixties". International Marketing Review. 36 (6): 970. doi:10.1108/IMR-08-2016-0165.
  11. ^ "Bruno Munari: art director, 1943-1944". Domus. 24 March 2012. Retrieved 25 April 2015.
  12. ^ "Time Inc in Joint Venture to Publish talian Fortune". Associated Press. 7 November 1988. Retrieved 17 February 2015.
  13. ^ Eric Lyman (5 March 2014). "Italian publisher unveils magazine dedicated to Pope Francis". National Catholic Reporter. Rome. Retrieved 2 November 2014.
  14. ^ "Grazia article sparks criticism from pet lovers". Pet Gazette. Retrieved 8 July 2015
  15. ^ a b c d e f g h i "10 Pure Italian Fashion Magazines You can't Miss". Studying It. 5 July 2014. Archived from the original on 18 June 2015. Retrieved 18 June 2015.
  16. ^ "Bulgaria". Grazia International. Retrieved 13 June 2015.
  17. ^ "Grazia gone as magazines slump", The Australian
  18. ^ Max Mason (11 February 2016). "New editor-in-chief of The Australian Women's Weekly named as Kim Wilson". The Sydney Morning Herald. Retrieved 18 February 2017.
  19. ^ Chen Duo Icy; Chen Jiaxi Viola; Liu Wenman Nicole; Wu Ge Mavis (May 2013). "'Grazia China' Study Report" (PDF). Hong Kong Baptist University. Retrieved 27 April 2015.
  20. ^ "France". Mondadori. Retrieved 1 November 2014.
  21. ^ So Hyoun An (23 February 2013). "The Three Gwanghaes Lee Byung Hun, Bae Soo Bin and Kim Do Hyun Pose for Grazia". enewsWorld. CJ E&M. Archived from the original on 19 April 2013. Retrieved 23 February 2013.
  22. ^ "Pakistan".
  23. ^ "Mawra Hocane becomes the first cover girl for Grazia Pakistan". HIP. 2 February 2017. Retrieved 28 September 2017.
  24. ^ "Grazia Style awards recognise ..." Gulf Times. 12 November 2018. Retrieved 8 January 2022.
  25. ^ a b David Hein (8 November 2017). "Klambt übernimmt Grazia komplett". Retrieved 9 November 2017.
  26. ^ Maria Teresa Crisci. "Relationships between numbers of readers per copy and the characteristics of magazines" (PDF). The Print and Digital Research Forum. Retrieved 14 April 2015.
  27. ^ "News magazines" (PDF). Lombard Media. Archived from the original (PDF) on 2 April 2015. Retrieved 15 March 2015.
  28. ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
  29. ^ "Dati ADS (tirature e vendite)". Fotografi (in Italian). Archived from the original on 24 April 2015. Retrieved 26 April 2015.
  30. ^ "Top 10 Italian Fashion Magazines". Cision. 3 February 2011. Archived from the original on 2 November 2014. Retrieved 2 November 2014.
  31. ^ Mayer Nissim (18 August 2011). "FHM, Heat, Zoo sales slump in Bauer Media magazine ABCs". Digital Spy. Retrieved 30 July 2015.
  32. ^ "ABC Certificates and Reports: Grazia". Audit Bureau of Circulations. Retrieved 7 March 2014. July to December 2013, combined print and digital editions.