Kate Moss on one of two covers for Autumn 2006.
Editor-in-ChiefDasha Zhukova
CategoriesFashion Magazine
FrequencyTwice yearly
Circulation80,000+ per issue
First issue2000
CountryUnited Kingdom
Based inLondon

Pop is a British fashion magazine co-founded in 2000 by Ashley Heath and editor Katie Grand.[1][2] The initial creative directors for the magazine were Lee Swillingham and Stuart Spalding.[3][4] Pop is published bi-annually.


In 1999, the publishing house Emap enticed Grand to leave Dazed & Confused and invited her to work on the cult magazine The Face, as the magazine's official fashion director. At the same time Emap offered her a position as Editor-in-Chief of an as-yet unnamed new magazine. The first issue of Pop was launched in September 2000. Grand said that her main concept was that "it to be really jolly. And pink — I was obsessed with it being pink."[2]

Grand left Pop in 2008, along with creative directors Swillingham and Spalding, to establish a rival magazine, Love, published by Conde Nast.[5]

Pop relaunched in an online digital format as THEPOP.COM. and the first issue under new management was released on 1 September 2009.[1] Dasha Zhukova was hired as editor-in-chief with Ashley Heath as the Editorial Director and David Girhammar as an editor.[1][6]

On 1 September 2010 Britney Spears appeared on the cover of the magazine for her first time.

New Digital Era

As of 2022, their website read "A new era of POP magazine. Change is good, change is inevitable, change is now".[7] As an iconic, leading pop culture influencer, POP magazine shifted its ways of curating and directing fashion. They have what they coin 'Pop Films', which are film shorts that are intended to advertise product and lifestyle in an aesthetically pleasing way.[8] They have a great presence and reach on social media.[9]


  1. ^ a b c "Roman Abramovich's girlfriend Dasha Zhukova takes reins at Pop magazine", The Telegraph, 28 February 2009
  2. ^ a b Murray Healy, "Katie Grand: She's Popping Out" Archived 2010-03-25 at the Wayback Machine, Hint Magazine, hintmag.com, 2004. Retrieved 17-06-2009.
  3. ^ "Designer Swillingham goes pop in grand style", Creative Review, 01 September 2000. Retrieved 07-06-2009.
  4. ^ Rachael Gallagher, "Mark Frith joins Katie Grand style magazine as consultant", The Press Gazette, 9 December 2008
  5. ^ Caitlin Fitzsimmons, "Dasha Zhukova named editor-in-chief of Pop magazine", The Guardian, 27 February 2009. Retrieved 17 June 2009.
  6. ^ "Acido Surtido / News". Acido Surtido. Retrieved 22 March 2010.
  7. ^ "OUT NOW | Pop Magazine".
  8. ^ "POP FILMS | Pop Magazine".
  9. ^ "POP (@thepopmag) • Instagram photos and videos".