Car
Car Magazine Logo.svg
Car Magazine January 2019 cover.jpg
Car (UK), January 2019
CategoriesAutomobile magazine
Total circulation
(June 2013)
48,370[1]
Founded1962
CompanyBauer Consumer Media
CountryUnited Kingdom
Based inPeterborough
LanguageEnglish
Websitewww.carmagazine.co.uk
ISSN0008-5987

Car is a British automotive enthusiast magazine published monthly by Bauer Consumer Media. International editions are published by Bauer Automotive in Republic of Korea (since March 2016), Brazil, China, Greece, India, Italy (through 2019), Malaysia (from December 2012 to March 2017, through Astro),[2] Mexico, the Middle East, Romania, Russia, South Africa (under the title topcar), Spain, Thailand and Turkey.[3]

Car features a regular group test under the 'Giant Test' name, which was originally developed by the magazine in the 1960s. It also features 'newcomer' first drives of new cars, interviews with significant figures in the motor industry and other features.

History

Car (UK), September 2002
Car (UK), September 2002

The magazine was launched in 1962 as Small Car and Mini Owner incorporating Sporting Driver. It was renamed as Car in 1965.[4] In the 1960s Car pioneered the 'Car of The Year' (COTY) competition that was subsequently decided by motoring journalists on a Europe wide basis. In the 1960s, 1970s and 1980s Car was far ahead of other motoring magazines for the quality and depth of its writing, artwork and photography. Significant contributors during the magazine's heyday included Henry N. Manney III, Douglas Blain, George Bishop, LJK Setright, Ronald Barker, Mel Nichols, Steve Cropley, Russell Bulgin, Philip Llewellin, James May, Alexei Sayle and Rowan Atkinson. LJK Setright in many insightful series of articles linked the development and history of the motor car to its social, technological and historical contexts. Car was also renowned for its 'scoop' photos and drawings and took delight in the irritation it caused to car manufacturers by revealing new models ahead of release so that readers knew what was coming and could avoid buying a model that would soon be replaced. Car regularly featured the spy shots of German photographer Hans G. Lehmann, featuring his work with its own image-stamp emblazoned with the words Hans G. Lehmann - Fotograf. In the 1990s and early 2000s (decade), the artist Hilton Holloway was responsible for a number of projected images of cars in development, first through graphic art, followed later by Photoshop compositing artwork. In 2001 one of his concepts for a Lotus Formula 1 was so accurate that 'Project Hilton' became the code-name for the F1 project within Lotus. In 1992 Car was sold by News International to Emap. Emap published the magazine until 2007. In March 2009 the magazine's listings section (which gives details of new cars on sale in the UK) reverted to the name 'The Good, The Bad and The Ugly' – which it had used when it was created in the early 1970s – after an absence of nearly three years.

Sales

In the UK Car's sales have been in decline since peaking in the mid-1990s. Car's circulation in 2012 averaged 54,500 copies a month, 37,500 of which are in the UK.[5]

Editors

References

  1. ^ "Mag ABCs: Full circulation round-up for the first half of 2013". Press Gazette. 15 August 2013. Retrieved 7 December 2013.
  2. ^ "Malaysian issue of Car enters circulation". Autoworld Blog. 29 November 2012. Retrieved 8 March 2014.
  3. ^ "About Us". Car. Bauer Media Limited. 2013. Retrieved 6 November 2013.
  4. ^ "Car Magazines 1993: A Watershed". Magforum. Anthony Quinn. 21 November 2012. Retrieved 6 November 2013.
  5. ^ "Consumer Magazines - Circulation Certificate - January to June 2013 - Car" (PDF). ABC. Audit Bureau of Circulations. June 2013. Archived from the original (PDF) on 22 May 2015. Retrieved 6 November 2013.