Affirm Films
Television programming
  • Evangelical Christian
  • Drama
  • Kids & Family (starting with The Star)
  • Biblical (starting with Risen)
Area served
Key people
Rich Peluso (Executive Vice President)
Tana Evans (Senior Vice President of Marketing and Distribution)
Josh Nadler (Director of Development)
Number of employees
ParentSony Pictures Worldwide Acquisitions
DivisionsAffirm Television
SubsidiariesPure Flix
Footnotes / references

Affirm Films is an American Christian film studio and label of Sony Pictures Worldwide Acquisitions, which produces, markets, and acquires faith-based films.[2] The studio's highest-grossing faith-based dramas are Heaven is for Real, Miracles from Heaven, and War Room. Its films having collectively grossed over $520 million in worldwide box office receipts, and its total overall revenue surpassing $2 billion over the last 14 years, and with less than one film produced and released per year during that time,[3] it is the most successful Christian film studio of all time.[4][5]


Following is a list of films produced and distributed by Affirm Films.

Title Budget Box office Year References
Fireproof $500,000 $33.5 million 2008 [5][6]
Hachi: A Dog's Tale $16 million $46.7 million 2010
The Grace Card $200,000 $2.4 million 2011
Soul Surfer $18 million $47.1 million
Courageous $2 million $35.2 million
Zambezia R173 million ($20 million) $34.4 million 2012
The Remaining n/a $2.3 million 2014
Moms' Night Out $5 million $10.5 million
When the Game Stands Tall $15 million $30.1 million
War Room $3 million $74 million 2015
Risen $20 million $46.3 million 2016
Miracles from Heaven $13 million $73.8 million
All Saints $2 million $5.9 million 2017
The Star $20 million $62.8 million
Paul, Apostle of Christ $5 million $25.5 million 2018
Overcomer $5 million $37.9 million 2019
Show Me the Father TBA $1.9 million 2021
Big George Foreman TBA TBA 2023
TOTALS $120.7 million $520.2 million

Pure Flix

Affirm has an Internet video on demand service simply named Pure Flix (stylized as PURE FLIX), which was acquired from the studio of the same name (now Pinnacle Peak Pictures) in 2020.[7] The company was founded by David A. R. White, replacing the streaming platform "I Am Flix".[8] It specializes in Christian streaming media and video-on-demand online.[7]

See also


  1. ^ Patrick Hipes (November 7, 2016). "Sony Affirms Success Of Faith-Based Affirm Label With Promotions". Deadline Hollywood. Retrieved December 10, 2019.
  2. ^ "Mission Statement | Affirm Films". Archived from the original on 2011-08-10. Retrieved 2011-08-26.
  3. ^ "Industry Q&A: Rich Peluso: Executive VP, AFFIRM Films". Gospel Music Association. February 7, 2018. Retrieved December 20, 2019.
  4. ^ Nellie Andreeva (December 4, 2019). "Sony's Faith-Based Affirm Films Launches TV Division Headed By Marybeth Sprows". Deadline Hollywood. Retrieved December 10, 2019.
  5. ^ a b "Affirm Films Production Company Box Office History - The Numbers". The Numbers. Retrieved December 10, 2019.
  6. ^ "About - Affirm Films - A Sony Company". Affirm Films. Retrieved December 12, 2019.
  7. ^ a b Rosman, Katherine (2017-04-08). "Forget Netflix and Chill. Try Pure Flix and Pray". The New York Times. Retrieved 2017-08-19.
  8. ^ Law, Jeannie (June 4, 2015). "'God's Not Dead' Creators Launch Video on Demand Service for Families; Offers Unlimited Access to Pure Flix Faith Based Films [SEE HERE] | Jeannie Law". Retrieved August 8, 2017.