Alpine Electronics, Inc.
Company typePublic K.K. (TYO: 6816)
IndustryConsumer electronics
Founded10 May 1967; 56 years ago (1967-05-10)
Tokyo, Japan
HeadquartersShinagawa, Tokyo, Japan
Key people
Seizo Ishiguro, Chairman; Toru Usami, President and CEO
ProductsCar audio and automotive navigation systems
RevenueIncrease265,054 million Yen (2007)[4]
Number of employees
10,566 Consolidated
ParentAlps Electric

Alpine Electronics, Inc. (アルパイン株式会社, Arupain Kabushiki-gaisha) is a Japanese consumer electronics subsidiary[1] of the Japanese electronics component manufacturer Alps Electric, specialising in car audio and navigation systems.

Established in 1967 as Alps-Motorola — a joint venture between Alps Electric and U.S.-based Motorola — it became Alpine Electronics, Inc. in 1978 when Alps bought out Motorola's share of the company. Alpine's engineering headquarters are in Iwaki, Fukushima Prefecture, Japan. Alpine also has manufacturing facilities in Brazil, Hungary, Mexico, China, and Thailand. In 2006, 76% of Alpine's revenues came from OEM sales. Honda, Volkswagen Group[2] and Mercedes-Benz[3] have offered unbranded audio systems manufactured by Alpine as well as aftermarket systems made for their vehicles, companies such as Dodge and Jaguar Land Rover have offered co-branded Alpine audio systems in their brands of vehicles.[4]

Products and technologies

An Alpine car audio remote control.

Other innovations have included the Alpine F#1 Status systems and V12 AccuClass-D power amplifiers..

At the Alpine Museum in Japan there is a model "7307" radio/tape recorder (circa 1981)[6] shot by an American (Roger Holdaway of SpeakerWorks in Orange Ca Archived 2018-08-10 at the Wayback Machine) using a .45-caliber pistol at a distance of 4 feet (approx. 1.22 Meters). The owner, frustrated with the performance of the product, shot the unit and returned it to Alpine. This gesture brought home to Alpine the importance of product quality, and as a result, they spent US$25 million on a testing and evaluation centre in Iwaki-city, Japan.

iPod devices

Alpine was one of the first in the industry to introduce in-vehicle iPod devices to allow users to control iPod playback using the head unit's front panel buttons or remote; view song information (artist, album and/or song name) on the display; and easily search for songs through the receiver's Quick Search interface. Alpine introduced the first aftermarket Interface Adapter for iPod (KCA-420i) in 2004, letting users experience optimized sound quality and control of digital music files in the car. In 2008, Alpine introduced a full line of iPod integration Digital Media Receivers. In 2009, Alpine introduced the first double-din iPod digital media station, the iXA-W404.

BioLite Display

Alpine introduced the BioLite display technology in their 2004 receiver lineup, claiming that it provides "a much wider viewing angle than conventional displays and outstanding visibility, even in harsh daylight."

Navigation devices

Alpine continues to develop in-vehicle navigation aftermarket and OEM devices. In 2004, Alpine introduced the NVE-N872A. The DVD-based NVE-N872A was Alpine's fourth generation satellite-linked navigation system, based on an Alpine in-vehicle navigation platform, which won J.D. Power awards four times in six years. In 2006, Alpine introduced their first portable navigation device, the PMD-B100. In 2008, Alpine introduced the PND-K3, an all-in-one portable navigation plus Bluetooth hands-free system. In 2009, Alpine introduced the PND-K3msn with information like traffic and weather updates.[citation needed]


The 1986 Buick Grand National, modified by SpeakerWorks in Orange, California, is believed to be the only vehicle ever to retire undefeated from the pro division of the national sound-off circuit. The black Buick won the Alpine Car Audio Nationals II Pro Unlimited (751 watts and up) division in 1988, and IASCA's Pro unlimited title in 1989, 1990, and 1991 before being retired by its owner, Richard Clark. Its sound system is composed of five model 3545 amplifiers and the model 7909 head unit.

Examples of vehicles equipped from the factory with Alpine equipment

2011 Power Wagon center speaker
Alfa Romeo 156 Tuner and amplifier module, CD changers (1997–2002)
Audi A8 (D4) (D4) display, DVD and CD changer
Jaguar screens, tuner, DVD, amplifiers
Land Rover tuner, DVD, rear screen entertainment
Aston Martin amplifier, speakers, rear screen entertainment
BMW All vehicle lines (CD and DVD changer)
BMW 5 series (E60) Displays
BMW 5 series (F10) business navigation and display
BMW Mini radio and navigation systems
Chrysler 200 sound system (2015–2017)
Chrysler 300 sound system (2011– )
Chrysler Town and Country sound system (2011– )
Chrysler Pacifica sound system (2017– )
Dodge Challenger sound system (2011– )
Dodge Charger sound system (2011– )
Dodge Dart (PF) sound system (2013–2016)
Dodge Journey sound system (2011– )
Dodge Grand Caravan sound system (2011–2017)
Dodge Ram (1500, 2500, 3500, and Chassis Cabs 3500, 4500, and 5500) sound system (2009– )
Dodge Viper sound system (2013–2017)
Fiat 500 sound system (2013– )
Fiat 500L sound system (2014– )
Honda Ridgeline DVD navigation system (2006–2014)
Jeep Grand Cherokee (WK2) sound system (2011– )
Jeep Cherokee (KL) sound system (2014– )
Jeep Wrangler (JK) sound system (2013– )
Lincoln Navigator AM/FM/Cassette (2000-2002)[7]
Lincoln Town Car tape deck (1998–2002)
Mercedes S-Class W221 tuner and amplifier module, disk changers
Mercedes E-Class W211 head units, disk changers
Mercedes M/R/GL Class head units, navigation systems, disk changers

Show cars



Between 2001 and 2003, Alpine was the main kit sponsor of Spanish La Liga club Deportivo Alavés.


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