AltaVista was a Web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own search engine. On July 8, 2013, the service was shut down by Yahoo!, and since then the domain has redirected to Yahoo!'s own search site.[1]
Etymology
The word "AltaVista" is formed from the words for "high view" or "upper view" in Spanish (alta + vista); thus, it colloquially translates to "overview".[2][3]
Ilene H. Lang was the founding CEO of AltaVista after being recruited by Digital Equipment Corporation to build its software business.[9]
At launch, the service had two innovations that put it ahead of other search engines available at the time: It used a fast, multi-threaded crawler (Scooter) that could cover many more Web pages than were believed to exist at the time, and it had an efficient back-end search, running on advanced hardware.[10]
Popularity and technologies
The AltaVista home page in 1996, showing the simple search interface
AltaVista was the first searchable, full-text database on the World Wide Web with a simple interface.[11]
As of 1998, it used 20 multi-processor machines using DEC's 64-bit Alpha processor. Together, the back-end machines had 130 GB of RAM and 500 GB of hard disk drive space, and received 13 million queries every day.[12] Another distinguishing feature of AltaVista was its minimalistic interface, which was lost when it became a Web portal, but regained when it refocused its efforts on its search function. It also allowed the user to limit search results from a domain, reducing the likelihood of multiple results from the same source.
AltaVista's site was an immediate success. Traffic increased steadily from 300,000 hits on the first day to more than 80 million hits per day two years later. The ability to search the Web, and AltaVista's service in particular, became the subject of numerous articles and even some books.[4] The AltaVista site became one of the top destinations on the Web, and in 1997 it earned US$50 million in sponsorship revenue.[13] It was the 11th most visited Web site in 1998 and in 2000.[14]
AltaVista was the most favored search engine used by professional researchers at the "Internet Search-Off" study in February 1998, with 45 percent of the researchers choosing it. Second place belonged to HotBot at 20 percent.[15]
By using the data collected by the crawler, employees from AltaVista, together with others from IBM and Compaq, were the first to analyze the strength of connections within the budding World Wide Web in a seminal study in 2000.[16]
In 2000, AltaVista was used by 17.7% of Internet users while Google was used by only 7% of Internet users, according to Media Metrix.[17]
Business transactions
In 1996, AltaVista became the exclusive provider of search results for Yahoo!. In 1998, Digital was sold to Compaq, and in 1999, Compaq redesigned AltaVista as a Web portal, hoping to compete with Yahoo!. Under CEO Rod Schrock, AltaVista abandoned its streamlined search page and focused on adding features such as shopping and free e-mail.[18] In June 1998, Compaq paid AltaVista Technology Incorporated (ATI) $3.3 million for the domain namealtavista.com – Jack Marshall, cofounder of ATI, had registered the name in 1994.
In June 1999, Compaq sold a majority stake in AltaVista to CMGI, an Internet investment company.[19] CMGI filed for an initial public offering (IPO) for AltaVista to take place in April 2000, but when the Internet bubble collapsed, the IPO was cancelled.[20] Meanwhile, it became clear that AltaVista's Web portal strategy was unsuccessful, and the search service began losing market share, especially to Google. After a series of layoffs and several management changes, AltaVista gradually shed its portal features and refocused on search. By 2002, AltaVista had improved the quality and freshness of its results and redesigned its user interface.[21]
In February 2003, AltaVista was bought by Overture Services, Inc. for $140 million.[22] In July 2003, Overture was taken over by Yahoo!.[23] After Yahoo! purchased Overture, AltaVista used the same search index as Yahoo! Search - the same search engine it had provided results to previously.[2]
In December 2010, a Yahoo! employee leaked PowerPoint slides indicating that the search engine would shut down as part of a consolidation at Yahoo!.[24]
Free services
AltaVista provided Babel Fish, a Web-based machine translation application that translated text or webpages from one of several languages into another.[25] It was later superseded by Yahoo! Babel Fish in May 2008 and now redirects to Bing's translation service.[2][26][11]
AltaVista also provided a free email service which had 200,000 active registered email accounts using the "altavista.com" domain and others before shutting down in March 2002. Domestic US accounts were closed; others were sold to Mail.com.[27][28]
First CAPTCHA system
To fight against an increasing number of malicious internet bots, AltaVista implemented the first practical CAPTCHA schemes to protect against fraudulent account registrations.[29][30][31] They implemented it specifically to prevent bots from adding URLs to their web search engine.[30]
Shutdown
On June 28, 2013, Yahoo! announced on its Tumblr page that AltaVista would shut down on July 8, 2013;[32][33][34] since that date, visits to AltaVista's home page redirect to Yahoo!'s main page.[1]
^Baeza-Yates, Ricardo; Ribeiro-Neto, Berthier (2010). Modern Information Retrieval: The Concepts and Technology behind Search. Addison-Wesley/ACM Press. pp. 374, 390. ISBN978-0-321-41691-9.
^Battelle, John (September 14, 2006). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Portfolio publishing. ISBN978-1-85788-362-6.
