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Cheez-It
Product typeCracker
OwnerKellanova
(Sunshine Biscuits)
Introduced1921; 103 years ago (1921)
Previous ownersGreen & Green Company (1921–1932)
Sunshine Biscuits (1932–1996)
Keebler Company (1996–2001)
Websitecheezit.com

Cheez-It is a brand of cheese cracker manufactured by Kellanova through its Sunshine Biscuits division. Approximately 26 by 24 millimetres (1.0 by 0.94 in),[citation needed] the rectangular crackers are made with wheat flour, vegetable oil, cheese, skim milk, salt, and spices.

History

The history of Cheez-It crackers began in 1921, when Wiston Green founded the Green & Green Company in Dayton, Ohio. The company produced a variety of baked snack foods such as Dayton crackers, graham crackers, gingersnaps, and, during World War II, hardtack. On March 31, 1921, Green introduced Cheez-It crackers, commonly called Cheez-Its, as a new product. The company marketed the cracker as a "stoned rarebit", a reference to a dish of melted cheese over toast. On May 23, 1921, the first Cheez-It logo was submitted to the United StatePatent and Trademark Office.[1][2][3][4]

In 1932, the Kansas City-based Sunshine Biscuits (which was known as the Loose-Wiles Biscuit Company until 1947) acquired the Green & Green Company, and with it came the Cheez-It cracker. Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella.[4] Cheez-Its were officially launched in Canada in January 2020.[5][6]

In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack food business, including Cheez-It, became part of the renamed Kellanova.[7][8]

Cracker

Cheez-It crackers are 26-by-24-millimetre (1.0 by 0.94 in) rectangles, though they are often believed to be squares[citation needed]. Cheez-It crackers are made with actual cheese, and are marketed by Kellogg's as such.[9]

Flavors and types

The original Cheez-It was the only product available until the 1980s; since then, have been over 50 different varieties of Cheez-It flavors and products, including:[10]

Cheez-It Grooves is available in Canada as Cheez-It Crunch.

Discontinued

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Former offerings include:

See also

References

  1. ^ Robinson, Amelia. "Dayton's little-known Cheezy past". Dayton.com. Cox Media Group. Archived from the original on 25 October 2017. Retrieved 25 October 2017.
  2. ^ Powell, Lisa (March 22, 2021). "Celebrate the Cheez-It! The crispy crackers were invented in Dayton more than 100 years ago". Dayton.com. Cox Media Group. Retrieved July 30, 2023.
  3. ^ Robinson, Amelia (April 30, 2020). "Were Cheez-Its really invented in Dayton? Yes, and here's the story". Dayton.com. Cox Media Group. Retrieved July 30, 2023.
  4. ^ a b "A Brief History of the Cheez-It". Smithsonian Magazine. May 21, 2021. Retrieved July 30, 2023.
  5. ^ Taylor, Bill (January 23, 2020). "New Cheez-It Crackers Now Available In Canada". Canadify. Retrieved July 31, 2023.
  6. ^ "Cheez-It Makes a Crunch in Canadian Market" (Press release). Mississauga, Ontario: Kellogg Canada. January 22, 2020. Retrieved July 31, 2023.
  7. ^ Oguh, Chibuike; Vanaik, Granth (October 2, 2023). "Kellanova, WK Kellogg shares slump on first day after spinoff". Reuters.
  8. ^ Company, Kellogg. "KELLOGG COMPANY BOARD OF DIRECTORS APPROVES SEPARATION INTO TWO COMPANIES, KELLANOVA AND WK KELLOGG CO". www.prnewswire.com. Retrieved 2023-09-19.
  9. ^ Broome, Mary Patterson (June 18, 2019). "The Untold Truth Of Cheez-It Crackers". Mashed.com. Retrieved February 11, 2021.
  10. ^ "Cheez-It Baked Snack Crackers". Cheez-it.com. Retrieved 2016-09-18.
  11. ^ @cheezit (April 20, 2019). "Unfortunately, we did end up discontinuing our Sriracha Snack Mix" (Tweet). Retrieved October 27, 2019 – via Twitter.