|Related brands||Rice Krispies|
Rice Krispies Treats (also called 'Rice Krispie Treats', 'RKTs', 'bars', or 'buns' and alternatively 'cakes', 'Marshmallow Treats', 'Marshmallow Squares', or 'Rice Krispies Squares' in Canada, and 'LCMs' in Australia) are a confection commonly made through binding Kellogg's Rice Krispies or another crisp rice cereal together with butter or margarine and marshmallow. Though they are traditionally home-made, Kellogg's began to market the treats themselves in 1995.
Rice Krispies Treats were invented in 1939 by Malitta Jensen and Mildred Day at the Kellogg Company home economics department as a fund raiser for Camp Fire Girls. Kellogg's began to commercially produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies Treats" (in the U.S. and Mexico), "Squares" (in Canada, Ireland and the U.K.) and "LCMs" (in Australia and New Zealand) in 1995; however, other manufacturers had offered similar products under variant names (such as "Crisped Rice Treats" or "Marshmallow Treats") prior to this. Kellogg's has also offered a breakfast cereal based on the confection since the 1990s.