The following is a page of endorsements from prominent individuals and organisations made during the 42nd Canadian federal election
Strategic voting
Some organisations and individuals have endorsed strategic voting, these include
- LeadNow - The group ran a campaign called Vote Together encouraging voters in "swing ridings", where the Conservative incumbent only won with a narrow margin in the 2011 election, to vote for the Liberal or NDP candidate most likely to defeat the Conservative candidate.[124]
- Unifor - Canada's largest labour union has endorsed all NDP incumbents, but has urged progressive voters to pick the opposition candidate with the "best chance of defeating the Conservatives". Union leader Jeremy Dias added that Unifor has a "strong relationship with the federal NDP" and will actively support the "re-election of all incumbent New Democrat MPs".[125] That could be interpreted as somewhere in between an endorsement of the NDP and an endorsement of strategic voting.
- Margaret Atwood - The renowned author endorsed strategic voting to defeat the Conservatives: "I support whoever, in their riding, can defeat a Conservative. It can be a Liberal; it can be the NDP. We have three main political parties, so we’re very conscious of vote-splitting. Last time, the incumbent [Conservative] government got voted in by 39 percent of the vote."[126]
- Mark Jaccard - Professor of Environmental economics at Simon Fraser University endorsed strategic voting to defeat Stephen Harper.[127]