iD Mobile
Company typeSubsidiary
Founded12 May 2015; 8 years ago (2015-05-12)
Headquarters
London
Areas served
  • Ireland (until 2018)
  • United Kingdom
ProductsMobile telecommunications services
ParentCurrys plc
Websitewww.idmobile.co.uk Edit this at Wikidata

iD Mobile is a British mobile virtual network operator (MVNO) operating as iD Mobile Limited, using the Three network. The company is a wholly owned subsidiary of Currys plc, and its services were launched on 12 May 2015.[1] Until April 2018, service was also provided in Ireland, again using the Three network.

Products and services

iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the 3G, 4G or 5G signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a Currys or Carphone Warehouse store.

Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).[2]

Ireland

In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland.[3] Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.[4]

Advertising campaigns

iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features.

Previous advertising has included the Fletcher Street Urban Riding Club from North Philadelphia, British comedian Asim Chaudhry, and a year-long partnership with the Kiss Breakfast Radio show.[5]

In 2022, they sponsored Friends on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored ITV's broadcasts of Family Guy, with a series of sketches involving families texting and video calling each other to make jokes.

Financials and statistics

iD Mobile is part of Currys plc.[6] In 2023, iD Mobile announced they had reached 1.5 million subscriptions.[7]

For the year ending 30 April 2022, iD reported turnover of £100 million and profit before tax of £23.9 million.[citation needed]

References

  1. ^ Knapman, Helen (15 May 2015). "Carphone Warehouse launches mobile network. But is iD any good?". MoneySavingExpert.com. Retrieved 29 July 2022.
  2. ^ Hughes, Alex (7 July 2021). "iD Mobile: what is it and how good are its SIMO and phone deals?". TechRadar. Retrieved 29 July 2022.
  3. ^ "iD Mobile Set to Leave Irish Market – Who'll Replace Them?". goosed.ie. 28 June 2017. Retrieved 29 July 2022.
  4. ^ "iD Mobile Liquidation: What It Means for Irish Customers". goosed.ie. 6 March 2018. Archived from the original on 26 August 2018.
  5. ^ Lipscombe, Paul (16 May 2019). "Exclusive: iD Mobile hits one million postpaid customer milestone". Mobile News. Retrieved 29 July 2022.
  6. ^ "iD Mobile Limited: Annual Report and Financial Statements" (pdf). Companies House. May 2020. Retrieved 29 July 2022.
  7. ^ Staff Reporter (23 November 2023). "Currys MVNO iD Mobile hits the 1.5 million users milestone". Mobile News. Retrieved 11 December 2023.