"Latata" | ||||
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Single by (G)I-dle | ||||
from the album I Am | ||||
Released | May 2, 2018 | |||
Genre | ||||
Length | 3:22 | |||
Label | ||||
Songwriter(s) | Soyeon | |||
Producer(s) |
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(G)I-dle singles chronology | ||||
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Music video | ||||
"Latata" on YouTube |
Review scores | |
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Source | Rating |
IZM | [3] |
"Latata" (stylized as "LATATA") is the debut single recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am. It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho.[4] A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's The Show on May 22, 2018.[5] The song also resulted in a second win on Mnet's M Countdown.[6]
A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name.[7] An English version was released on May 15, 2020.[A][8]
"Latata" described as a Moombahton, trap song, featuring reggae rhythm.[2] It was composed in the key of A Minor with a tempo of 98 beats per minute.[9] Lyrically, it is about a woman in love, who expresses her desire to dance with her lover.[10] In an interview with MBC's Radio Star, Soyeon stated that "Latata's" chorus was a word-play on Song Joon-geun's catchphrase, she furthermore explained, "I was impressed with 'Ratata Arata', which was popularized by Song Jun-geun's character 'Gonzalez' from "Bongsunga School". After that, while listening to Latin music, the word 'Ratata Arata' came to mind, and that's how Latata was created".[11][12]
The group started promoting their title track "Latata" on May 3. They first performed the lead single on Mnet's M Countdown, followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo.[13] They received their first-ever music show win since debut on May 22, 2018 on SBS MTV's The Show.[14] Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown.[15]
"Latata" did not enter the Gaon Digital Chart in its first week, but did enter the component Download Chart at number 68, peaking at number 8 the following week.[16][17] In its second week, the song debuted at number 35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later.[18][19] It also entered at number 66 on the component Streaming Chart and peaked at number 23 the following week.[20] The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week.[21][22]
In the United States, the song entered at number 11 on the Billboard World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10.[23] The song has sold 3,000 copies in America as of August 2018.[24]
In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.[25] On June 27, 2022 the music video surpassed 200 million views for the official music video uploaded on 1theK's channel.[26]
Critic/Publication | Year | List | Rank | Ref. |
---|---|---|---|---|
Bugs! | 2018 | 2018 Year End Top 100 | 37 | [27] |
Deezer | 2022 | K-POP 2022 Hits | Placed | [28] |
Idology | 2018 | 2018 Songs of the Year | 1 | [29] |
Paper | Top 20 K-Pop Songs of 2018 | 14 | [30] | |
SBS PopAsia | Top 100 Asian pop songs of 2018 | 38 | [31] |
Program | Date (3 total) | Ref. |
---|---|---|
The Show | May 22, 2018 | [5] |
May 29, 2018 | [32] | |
M Countdown | May 24, 2018 | [6] |
Region | Date | Format | Version | Label | Ref |
---|---|---|---|---|---|
South Korea | May 2, 2018 | Original | [35] | ||
Various | |||||
Japan | July 19,2019 | Japanese | [36] | ||
Various | |||||
May 15, 2020 | English | [37] |