"Make love, not war" is an anti-war slogan commonly associated with the American counterculture of the 1960s. It was used primarily by those who were opposed to the Vietnam War, but has been invoked in other anti-war contexts since, around the world.[1][2] The "Make love" part of the slogan often referred to the practice of free love that was growing among the American youth who denounced marriage as a tool for those who supported war and favored the traditional capitalist culture.[3]

Several people claimed to be the inventor of the phrase, including Gershon Legman,[4][5] Rod McKuen,[6] radical activists Penelope and Franklin Rosemont and Tor Faegre,[7][8], and Diane Newell Meyer, a senior at the University of Oregon in 1965,[8] but the earliest uses in print appear to have been in anti-war protests in Berkeley, California earlier in 1965 than the April and May uses cited by Penelope Rosemont and Diane Newell Meyer. Articles mentioning signs and bumper stickers with the phrase were reported in the Daily Californian in February[9] and the Oakland Tribune in March.[10]

When the slogan was used during a protest in California in 1967, then Governor Ronald Reagan joked: "Those guys [the protesters] look like they can't make either of both".[11]

In popular culture

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See also


  1. ^ Fattig, Paul. "Make Love, Not War! coined in Ashland". Medford Mail Tribune. Archived from the original on February 26, 2014. Retrieved August 15, 2010.
  2. ^ Levitas, Mitchel (May 9, 1965). "Article 9 -- No Title; Vietnam Comes to Oregon U. Vietnam Comes to Oregon U.". New York Times.
  3. ^ Emma Goldman:People & Events: Free Love PBS.org, Accessed February 3, 2014
  4. ^ Dudar, H., "Love and death (and schmutz): G. Legman's second thoughts," Village Voice, May 1, 1984, pp. 41-43.
  5. ^ Scott, Janny: "Gershon Legman, Anthologist of Erotic Humor, Is Dead at 81", The New York Times, March 14, 1999. URL last accessed May 1, 2014.
  6. ^ McKuen, R. : Flight Plan March 14, 2005 Archived May 2, 2014, at the Wayback Machine. URL last accessed May 1, 2014.
  7. ^ Rosemont, Penelope. Dreams and Everyday Life: A Sixties Notebook. Chicago: Charles H. Kerr, 2008:40-41.
  8. ^ a b "History of the Make Love Not War slogan". Creative Review. 2012-02-01. Retrieved 2021-08-19.
  9. ^ "Princess Declares Official War on Pakistani Prince". Daily Californian. 16 Feb 1965. p. 4. Retrieved 19 Aug 2021. Inspired by a sign reading 'let's make love, not war' ....
  10. ^ Fiset, Bill (12 Mar 1865). "A Gallery of Abstracts". Oakland Tribune. p. 21. And the latest [bumper stickers] in Berkeley, protesting Viet Nam, simply say, 'Make Love--Not War.'
  11. ^ D'Souza, Dinesh: Ronald Reagan: How an Ordinary Man Became an Extraordinary Leader, p. 71, Simon and Schuster 1999, ISBN 0684848236.
  12. ^ "We Will Rock You (London Cast Album)". www.ultimatequeen.co.uk.
  13. ^ "'Make love, not war': Inside Stan Lee's Avengers Endgame cameo, his last in the MCU". Hindustan Times. April 27, 2019. Retrieved May 30, 2019.
  14. ^ "Avengers: Endgame Stan Lee Cameo Explained". Cosmic Book News. Retrieved May 30, 2019.