MIX
CityKuala Lumpur
Broadcast areaMalaysia and Singapore
SloganToday's Best Music
Programming
Language(s)English
FormatTalk, hot adult contemporary
Ownership
OwnerAstro Holdings Sdn Bhd, under Astro Radio
Era, Gegar, GoXuan, Hitz, Lite, Melody, MY, Raaga, Sinar and Zayan
History
First air date
January 1997; 24 years ago (1997-01)
Former names
Mix FM (1997-2018)
Links
Webcastlisten.mix.my
Websitemix.my

MIX (as Mix FM on radio)[1] is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 1990s, targeting listeners between the ages of 25 to 35. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.[2]

History

Mix FM, alongside sister channels Hitz FM and Lite FM, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.

Originally, the radio station mainly focused on 1980s music in its fare. After a rebranding exercise in 2006 however, the station tends to gravitate more towards adult contemporary music whereas its former focus of 1980s music has been moved to its sister station, Lite FM.

On January 1 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.[3] A new logo was also unveiled.

Beginning August 2021, MIX changed its radio jingles/sweepers on the radio to "Mix FM" (along with its sister stations, Hitz and Lite). Therefore, hinting that the radio station itself might go through another rebranding in the near future.

Announcers

Weekday announcers

Weekend announcers

Former announcers

Frequency

Frequencies Broadcast area Transmitter site
94.5 MHz Klang Valley Gunung Ulu Kali
91.0 MHz Kedah, Perlis and Penang^ Gunung Jerai
94.3 MHz Ipoh, Perak Gunung Kledang
94.2 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
91.1 MHz Malacca and North Johor Gunung Ledang
99.1 MHz Johor Bahru, Johor and Singapore Gunung Pulai
Batam, Indonesia
91.3 MHz Taiping, Perak Bukit Larut
94.1 MHz Kuantan, Pahang Bukit Pelindung
98.3 MHz Kuala Terengganu, Terengganu Bukit Besar
94.6 MHz Kota Bharu, Kelantan Bukit Panau
97.7 MHz Kuching, Sarawak Bukit Djin
101.6 MHz Kota Kinabalu, Sabah Bukit Karatong

The station is also available on the Astro satellite TV service through channel 855.

^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.

Gallery

References

  1. ^ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. ^ "Radio listenership continues to appeal among Malaysians: Nielsen". Asia Radio Today. 19 November 2015. Retrieved 19 September 2017.
  3. ^ "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.