Nature Valley
Two Oats 'n Honey Nature Valley bars
Product typeGranola bars
OwnerGeneral Mills
CountryUnited States
Introduced1975; 49 years ago (1975)
TaglineWe are better outside

Nature Valley is an American brand of snack bars owned by General Mills.

They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorised as crunchy bars, protein bars, fruit and nut bars, and various nut bars.[1]


Nature Valley first launched with a granola cereal, but after realising that their product could not be eaten outside and on the go, they introduced its granola bar in 1975.[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.[3]


  1. ^ "Nature Valley - Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars". Retrieved 2017-05-04.
  2. ^ "General Mills: Nature Valley". Retrieved 2017-11-08.
  3. ^ "General Mills 150 - Making Food People Love". General Mills 150. Retrieved 2017-11-08.