Nestlé Nesquik
Product typeBreakfast cereal
OwnerNestlé
Produced byGeneral Mills
Nestlé
CountryUnited States
Switzerland
Introduced1999; 24 years ago (1999)
Websitenestle.com/nesquikcereal

Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between of the American company General Mills and the Swiss company Nestlé, and based on the popular Nesquik product line.

About

Nesquik Cereal was first introduced in the US in 1999.[1] The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal.

Nesquik Cereal is sold in dozens of countries worldwide such as the UK, Canada, Mexico, France, and Hong Kong. It is sold throughout Europe, Africa, Asia, Oceania, the Middle East, South America, and parts of North America. It is currently available in 43 countries.[2] In 2012, Cereal Partners discontinued its distribution of Nesquik Cereal from the US market for reasons unstated by the company. It is available in 30 grams, 375 grams, 590 grams, 700 grams package sizes. Most Nesquik Cereal is manufactured in France by Cereal Partners.

Ingredients

Cereal grains (whole grain wheat, maize semolina, rice flour), sugar, cocoa powder, dextrose, palm oil, salt, fat-reduced cocoa powder, trisodium phosphate; flavouring: vanillin; vitamins and minerals: vitamin C, niacin, pantothenic acid (B5), vitamin (B6), riboflavin (B2), thiamin (B1), folic acid (folacin), vitamin B12, calcium carbonate and iron.

Nutrition

Nutritional information for Nesquik Cereal per 100-gram serving:

Advertising

Cereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush. [4]

Cartoon Network partnership

In 2002, Nesquik Cereal signed a sponsorship deal with Cartoon Network which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns.[5]

See also

References

  1. ^ Thompson, Stephanie (29 March 1999). "NesQuik Redux: Here Comes The Cereal". Brandweek. Archived from the original on 9 November 2014. Retrieved April 3, 2013.
  2. ^ "Making healthy breakfasts easier" (PDF). Nestlé. Retrieved April 2, 2013.
  3. ^ "Nestlé Cereals". Nestlé-Family. Retrieved 30 May 2013.
  4. ^ "Nesquick Cereal — Snack Memory". Archived from the original on 2014-09-01. Retrieved 2014-09-01.
  5. ^ "Nesquik Cereal. (Briefs).(Brief Article)". Haymarket Business Publications LTD. 28 March 2002. Retrieved April 3, 2012.