People Make Games
People Make Games logo.svg
YouTube information
Years active2018—present
Subscribers406 thousand[1]
Total views25 million[1]

Last updated: 14 Jul 2022

People Make Games (PMG) is a British investigative video game journalism YouTube channel. The channel focuses on the developers and people who make video games. People Make Games has reported on topics like video game crunch,[2][3] outsourcing,[4] and worker exploitation.


The group was created by Chris Bratt and Anni Sayers in 2018, who were previously both journalists who had worked for Eurogamer. Sayers creates the graphics. Quintin Smith, a journalist from Rock Paper Shotgun, joined in 2020.[5] The channel is viewer-funded with Patreon;[6] in June 2022, the Patreon made US$17,409 per month.[5] Additional funding comes from Loading Bar, a bar in London.[citation needed]

Notable reports


External videos
YouTube logo
Roblox investigations on YouTube
video icon Investigation: How Roblox Is Exploiting Young Game Developers.
video icon Roblox Pressured Us to Delete Our Video. So We Dug Deeper.

In a video published in August 2021, Smith accused Roblox's parent company, Roblox Corporation, of exploiting the platform's young game developers.[7][8] Smith argues the revenue split is significantly less favourable toward developers than other video game marketplaces,[9][10][11] and players are incentivized to keep all ingame currency, which Smith likened to scrip, on Roblox by having high minimum withdrawal amounts and low exchange rates.[12][13] In a followup video released in December 2021 titled "Roblox Pressured Us to Delete Our Video. So We Dug Deeper.", he further accused the platform of having child safety issues[14][15][16] and criticized its "collectibles stock market" by likening it to gambling.[17]

Annapurna Interactive

In March 2022, the channel reported on three video game studios publishing under Annapurna Interactive — Mountains, Fullbright, and Funomena. In all three cases, employees reportedly reached out to Annapurna Interactive, addressing concerns regarding abuse and a toxic work environment being created by the studio founders. In hopes of getting Annapurna Interactive to mediate, employees stated that the publisher was siding mostly with the founders in question. According to one former studio employee, representatives of Annapurna Interactive had been quoted responding that "without strong personalities, games don't get made." Bratt described these incidents as part of a greater pattern of auteur culture that can be found across the independent film and video game industry.[18][19] Following the video, Robin Hunicke, one of the heads of Funomena, issued a Twitter apology, before stating to staff alongside Funomena co-founder Martin Middleton that there would be layoffs at Funomena and that the studio would likely close due to the video and its impact on the studio's ability to secure outside funding.[20]

See also


  1. ^ a b "About YouTube channel". YouTube.
  2. ^ Video Game Developers Outsource 'Crunch' Time (Radio broadcast). WBUR. March 24, 2021. Retrieved December 19, 2021.
  3. ^ Bashir, Dale (2021-03-08). "Malaysian CGI Art Studio Lemon Sky Denies Allegations Staff Undergo Crunch Without Pay". IGN Southeast Asia. Retrieved 2021-12-20.((cite web)): CS1 maint: url-status (link)
  4. ^ "New People Make Games Video Examines How Big Publishers Exploit Outside Labor". GameSpot. Retrieved 2021-12-20.
  5. ^ a b Grayson, Nathan (June 7, 2022). "Meet the YouTubers exposing the dark side of making video games". The Washington Post. Retrieved June 7, 2022.
  6. ^ Good, Owen S. (2019-01-19). "They found the Queen's golden Wii!". Polygon. Retrieved 2021-12-20.
  7. ^ Yin-Poole, Wesley (2021-08-20). "Roblox "exploiting" young game developers, new investigation reports". Eurogamer. Retrieved 2021-12-20.((cite web)): CS1 maint: url-status (link)
  8. ^ Carpenter, Nicole (2021-11-24). "Roblox sues banned 'cybermob leader' for terrorizing the platform, its developers". Polygon. Retrieved 2021-12-20.
  9. ^ Dealessandri, Marie (November 25, 2021). "Roblox 101: Adopt Me developer's tips on finding success". Retrieved 2021-12-20.((cite web)): CS1 maint: url-status (link)
  10. ^ Rousseau, Jeffrey (August 20, 2021). "Roblox business model criticized as exploiting children". Retrieved 2021-12-20.((cite web)): CS1 maint: url-status (link)
  11. ^ D'Anastasio, Cecilia. "On Roblox, Kids Learn It's Hard to Earn Money Making Games". Wired. ISSN 1059-1028. Retrieved 2021-12-20.
  12. ^ Hilliard, Wesley (March 19, 2021). "What is Roblox? Everything you need to know about the latest craze". AppleInsider. Retrieved 2021-12-20.((cite web)): CS1 maint: url-status (link)
  13. ^ "Is it worth paying for a Roblox Premium membership?". Android Central. 2021-10-09. Retrieved 2021-12-20.
  14. ^ "People Make Games reports Roblox is riddled with child abuse". Gamepur. 2021-12-13. Retrieved 2021-12-20.
  15. ^ Hoffman, William (December 16, 2021). "Roblox (RBLX) stock down 18% amid user safety concerns". Retrieved 2021-12-20.
  16. ^ Campbell, Kyle (2021-12-15). "Roblox is facing accusations of being unsafe for children". For The Win. Retrieved 2021-12-20.((cite web)): CS1 maint: url-status (link)
  17. ^ "Roblox criticized for lack of safeguards for kids, stock-market-like collectibles". Retrieved 2021-12-20.
  18. ^ Bratt, Chris. "Investigating Three Indie Superstars Accused of Emotional Abuse". People Make Games. Retrieved 19 March 2022 – via YouTube.
  19. ^ Chalk, Andy (March 18, 2022). "Two reports paint a troubling picture of workplace abuses at acclaimed indie studios". PC Gamer. Retrieved March 19, 2022.
  20. ^ Grayson, Nathan (June 7, 2022). "Meet the YouTubers exposing the dark side of making video games". Washington Post. Retrieved 19 June 2022.