Prior to the start of the 2022/23 NHL season the arena underwent one of three phases. Phase one consisted of a complete renovation of the players dressing room and team staff area. Phase two being completed prior to the start of the 2023/24 NHL season[needs update] will consist of a new centre-hung video board and a new ribbon board going around the arena above the lower bowl. A new VIP restaurant is being added in between the two tunnels that lead out to the home and away team benches. Prior to the start of the 2024/25 season the third and final phase of the arena upgrades will be completed which will replace all the seats in the upper and lower bowl of the arena.
The employees of the arena belong to a trade union. In 2007, they chose to change their union affiliation from UNITE HERE – Local 40 to the Christian Labour Association of Canada. After many months of struggle, the British Columbia Labour Relations Board declared the employees choice of a new union. The employee group includes hosts, housekeeping, security and various event staff at the venue.[citation needed] UNITE-HERE local 40 still represented food service workers in the arena, employed by Aramark. Another union protest began in 2009 when GM Place concession workers, cooks and event staff protested their payment.[9] The arena's event technical employees are provided through Riggit Services Inc. In the same year, the arena also received a new suspended scoreboard, which at the time was the largest in the NHL.[10][11]
In February 2010, the arena was used for the ice hockey tournaments at the 2010 Winter Olympics. Canada won both gold medals.[12] The arena was temporarily renamed "Canada Hockey Place" during the Olympics due to regulations regarding corporate sponsorship of event sites.[13][14]
On July 6, 2010, it was announced that GM had declined to renew the naming rights, and that Rogers Communications had acquired the naming rights under a 10-year deal, under which it was renamed Rogers Arena.[15] The following year, the arena reached a five-year sponsorship deal with PepsiCo, under which it became the exclusive provider of beverages and snacks at Rogers Arena, and gained sponsorship placements.[16] In addition, all concerts held at Rogers Arena promote the venue as Pepsi Live at Rogers Arena.
In October 2010, prior to the 2010–11 Vancouver Canucks season. Canucks Sports & Entertainment installed four-storey high theatrical scrims, and 16 projectors were installed. It was the first setup of its kind in North American sports.[17] Last time they were used was during the 2015–16 Vancouver Canucks season. They are still present inside the Arena; however, it is unknown when they will be ever used again.
In July 2012, Aquilini Investment Group had originally planned to build the towers with condo units. The switch to rental units provides the city with much-needed rental space. However, the city lost about $35 million in developer contributions to community facilities in the Northeast False Creek area that would have been collected if the buildings had been condos.[18] As of June 2016, the first tower is completed, with the second tower nearing completion.[19]
October 6, 2002 – Queen Elizabeth II dropped the ceremonial first puck in an NHL exhibition game between the San Jose Sharks and the Vancouver Canucks.[20]