Shrek Forever After premiered at the Tribeca Film Festival on April 21, 2010, and was theatrically released by Paramount Pictures in the United States on May 21, 2010. The film received mixed reviews from critics and grossed a worldwide total of $756 million, becoming the fifth-highest-grossing film of 2010. It debuted as the top-grossing film at the box office, a position held for three consecutive weeks in the United States and Canada. Two spin-offs, Puss in Boots (2011) and Puss in Boots: The Last Wish (2022), have been released, while a fifth Shrek film is in development.
Plot
Years ago, King Harold and Queen Lillian were about to sign the kingdom of Far Far Away over to Rumpelstiltskin ("Rumpel") in exchange for lifting the curse of their daughter, Princess Fiona – cursed to transform into an ogre nightly and locked in a tower until rescued by her "true love". Before signing, news arrived that she had been saved,[b] and they canceled the deal. In the present day, Rumpel has become an outcast and wishes that Fiona's rescuer, Shrek, was never born.
Meanwhile, Shrek has grown increasingly tired of being a family man and celebrity, longing for the days when he was feared and had privacy. While he is celebrating his children's first birthday in a restaurant in Far Far Away, an escalating series of mishaps leaves Shrek so angry that he storms out in a rage and lashes out at Fiona. Having witnessed the outburst, Rumpel follows Shrek into the forest and stages a scene of being in distress, prompting Shrek to help. Invited inside Rumpel's carriage, Shrek laments that he is no longer a "real ogre". Rumpel offers him a deal to receive a day as a "real ogre" in exchange for a day from his childhood. Shrek signs a contract fulfilling this wish, and is whisked away into an alternate reality.
Now feared by the villagers, Shrek causes some lighthearted mischief, until he discovers that Fiona is a fugitive and his swamp is deserted and desolate. Captured by witches, Shrek is taken to Rumpel, who is now the king of Far Far Away. Rumpel reveals to Shrek that he took the day he was born, meaning Shrek never existed in this altered timeline. Consequently, Harold and Lillian were forced to sign the kingdom over to Rumpel, causing them to disappear. When the day ends, Shrek will cease to exist.
Shrek escapes Rumpel's castle with Donkey, who is initially terrified of Shrek but befriends him after seeing him cry over his erased history. Donkey helps Shrek find a hidden exit clause; the contract can be nullified by "true love's kiss". The pair soon encounter a still-cursed Fiona leading an army of ogres in a resistance against Rumpel, and a lazy and overweight Puss in Boots being kept as Fiona's pet. Shrek unsuccessfully tries to woo Fiona, who has since lost hope of finding true love after not being rescued, and is too busy preparing an ambush on Rumpel. Puss encourages Shrek to continue pursuing Fiona.
During the ambush, most of the ogres are captured by the Pied Piper, who was hired by Rumpel, but Shrek and Fiona escape with Puss and Donkey. Shrek insists that Fiona kiss him, assuring her that it will fix everything; she reluctantly obliges, but to Shrek's surprise, nothing happens. Later on, Rumpel publicly offers a wish to anyone who brings him Shrek, and after hearing this, Shrek turns himself in. Rumpel is forced to grant Shrek's wish, and he uses it to free the other ogres. As Shrek is locked up, Rumpel reveals that Fiona had been captured and not released, since she is not "all ogre". Donkey, Puss, and the freed ogres storm the castle; they capture Rumpel and defeat his witch army, while Shrek and Fiona take down Dragon.
As the sun rises, Shrek begins to fade from existence, but Fiona, having fallen in love with him, kisses him just before he disappears. Seeing that she is still an ogre in the sunlight, Fiona realizes that her curse was broken and that she has assumed "love's true form". The alternate reality disintegrates, making everyone disappear, and Shrek finds himself transported back to the original timeline at the moment before he lost his temper at the party. Instead of lashing out, Shrek embraces his family and friends with a newfound appreciation for them.
Following the success of Shrek 2, a third and fourth Shrek film, along with plans for a fifth and final film, were announced in May 2004 by DreamWorks Animation CEO Jeffrey Katzenberg.[7] In October 2006, DreamWorks revealed that the fourth film would be released in 2010.[8]
In October 2007, Katzenberg announced a title for the fourth film, Shrek Goes Fourth,[9] explaining that "Shrek goes out into the world, forth!"[10] In May 2009, however, DreamWorks Animation retitled the film to Shrek Forever After,[11] indicating that it would be the last in the Shrek series.[citation needed] In November 2009, Bill Damaschke, head of creative production at DreamWorks Animation, confirmed with "All that was loved about Shrek in the first film is brought to the final film."[12]
Tim Sullivan was hired to write the script in March 2005,[13] but was later replaced by Darren Lemke and Josh Klausner. Klausner, about the script's evolution, said, "When I first came onto the project, it wasn't supposed to be the final chapter—there were originally going to be 5 Shrek movies. Then, about a year into the development, Jeffrey Katzenberg decided that the story that we'd come up with was the right way for Shrek's journey to end, which was incredibly flattering."[14] In May 2007, shortly before the release of the third film, it was announced Mike Mitchell would be on board to direct the new installment.[15] Much of the film was written and recorded in New York City.[16]
Shrek Forever After premiered at the Tribeca Film Festival on April 21, 2010.[17] It was publicly released on May 20, 2010, in Russia, while the American release followed the next day. In July 2014, the film's distribution rights were purchased by DreamWorks Animation from Paramount Pictures[18] and transferred to 20th Century Fox before reverting to Universal Pictures in 2018.
Home media
Shrek Forever After (marketed as Shrek Forever After: The Final Chapter) was released on DVD, Blu-ray 3D and Blu-ray on December 7, 2010.[citation needed] The film has made $76.5 million in DVD and Blu-ray sales.[19] The film is also included in Shrek: The Whole Story, a box set released on the same day that included all four Shrek movies and additional bonus content.
Merchandise
In 2010, McDonald's released a series of drinking glasses which featured painted characters from Shrek Forever After. The painted designs contained the toxic metal cadmium, which provided concerns about the long-term exposure of cadmium from the Shrek glasses. As a result, McDonald's offered a recall of the 12 million drinking glasses and paid customers to return them.[20][21]
Reception
Box office
Shrek Forever After earned $238.7 million in North America, and $513.9 million in other countries, for a worldwide total of $752.6 million,[4] making it the fifth highest-grossing film of 2010.[22]
Shrek Forever After had the widest release for an animated film (4,359 theaters, later expanded to 4,386) in North America. On its opening day (May 21, 2010), it ranked No.1, grossing $20.8 million, which was lower than the opening days of the last two Shrek films. The film then opened in three days with $70.8 million, lower than box office analysts' predictions of an opening of $105 million[23] and also lower than the two previous films of the franchise. Anne Globe, head of worldwide marketing for DreamWorks Animation, said they were "happy with the film's opening" since it debuted at No. 1 and also had the fourth-best opening for an animated film, at the time, in the United States and Canada.[24]Shrek Forever After was the number one film for three consecutive weekends.[25][26][27]
In North America, executives at DreamWorks Animation were impressed because the film earned $238.7 million in North America, although it was the fourth film in the series, seemingly being outgrown by its fans.[28] It ended its box office run ranked domestically as the ninth highest-grossing film of 2010.[29]
Outside North America, it topped the weekend box office once on July 16–18, 2010 with $46.3 million.[30][31] In Russia and CIS, its second-highest-grossing country, it had a $19.7 million opening weekend which was a record among animated films. It earned $51.4 million in total.[32] Third in total earnings came the United Kingdom, Ireland and Malta, where it opened with £8.96 million ($13.6 million) and finished its box office run with £31.1 million ($51.1 million).[33] At the end of its box office run, Shrek Forever After became DreamWorks Animation's highest grossing animated film at the international box office.[34]
Critical response
On review aggregation website Rotten Tomatoes, Shrek Forever After had an approval rating of 57% based on 200 reviews and an average rating of 5.9/10. The site's critical consensus read, "While not without its moments, Shrek Forever After too often feels like a rote rehashing of the franchise's earlier entries."[35] On Metacritic, the film had a weighted average score of 58 out of 100, based on 35 critics, indicating "mixed or average reviews".[36] Audiences polled by CinemaScore gave the film an average grade of "A" on an A+ to F scale, the same score earned by Shrek and Shrek 2 and a step up from the "B+" earned by Shrek the Third.[37]
Stephen Holden of The New York Times stated "What fortifies “Shrek Forever After” are its brilliantly realized principal characters, who nearly a decade after the first “Shrek” film remain as vital and engaging fusions of image, personality and voice as any characters in the history of animation."[38] Pete Hammond of BoxOffice gave the film four and a half out of five stars and wrote, "Hilarious and heartfelt from start to finish, this is the best Shrek of them all, and that's no fairy tale. Borrowing liberally from Frank Capra's It's a Wonderful Life, this edition blends big laughs and emotion to explore what Far Far Away might have been like if Shrek never existed."[39]James Berardinelli of Reelviews awarded the film three out of four stars and wrote, "Even though Shrek Forever After is obligatory and unnecessary, it's better than Shrek the Third and it's likely that most who attend as a way of saying goodbye to the Jolly Green Ogre will not find themselves wishing they had sought out a more profitable way of spending 90-odd minutes."[40]
James White of Empire gave the film four out of five stars, saying, "DreamWorks could be entering a period of fresh creativity. With How to Train Your Dragon and a balanced, darker-hued and very funny Shrek finale, they've found the magic again".[41]Lisa Schwarzbaum of Entertainment Weekly gave the film a "B−" grade, saying "Everyone involved fulfills his or her job requirements adequately. But the magic is gone and Shrek Forever After is no longer an ogre phenomenon to reckon with."[42]Peter Travers of Rolling Stone wrote "It's a fun ride. What's missing is the excitement of a new interpretation."[43] Mary Pols of Time stated in her review "Can an ogre jump a shark? I think so."[44]
In 2014, a Fox Business Network interview with DreamWorks CEO Jeffrey Katzenberg implied that more Shrek films would eventually be made saying, "But I think you can be confident that we'll have another chapter in the Shrek series. We're not finished and, more importantly, neither is he."[66] Following NBCUniversal acquisition of DreamWorks Animation in 2016, President and CEO Steve Burke discussed plans to revive the franchise.[67] In July 2016, The Hollywood Reporter cited sources saying that a fifth film was planned for a 2019 release.[68] By late 2016, reports surfaced that the script had been completed.[69][70]
In April 2023, after the release of spin-off sequel Puss in Boots: The Last Wish, executive producer Chris Meledandri confirmed that a fifth film is planned, with the original cast in talks to return.[71]
Notes
^Also known as Shrek 4, previously promoted as Shrek Goes Fourth and Shrek: The Final Chapter, and released on home media as Shrek Forever After: The Final Chapter.[6]
^Goodman, Dean (May 23, 2010). "UPDATE 1-'Shrek' sequel underperforms at box office". Reuters. Thomson Reuters. Archived from the original on May 26, 2010. Retrieved August 16, 2010. "Shrek Forever After," with the voice cast including Michael Myers, Antonio Banderas, Eddie Murphy, Cameron Diaz, cost about $135 million to make. Worldwide marketing costs will be about $165 million, Globe said.
^DiOrio, Carl (May 23, 2010). "'Shrek' underwhelms but tops boxoffice". The Hollywood Reporter. Archived from the original on July 1, 2015. Retrieved December 23, 2014. Produced for an estimated $135 million,...
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