WGUF

Marco, Florida
Broadcast area	Naples and Florida's Gulf Coast
Frequency	98.9 MHz
Branding	Naples' FM Talk
Programming
Format	Talk radio
Affiliations	Compass Media Networks Salem Radio Network Townhall News Westwood One
Ownership
Owner	Renda Broadcasting (Renda Broadcasting Corp. of Nevada)
Sister stations	WJGO, WSGL, WWGR
History
First air date	1990
Call sign meaning	W GULF Coast
Technical information
Facility ID	28903
Class	A
ERP	6,000 watts
HAAT	100 meters (330 ft)
Transmitter coordinates	26°3′10.00″N 81°42′11.00″W / 26.0527778°N 81.7030556°W / 26.0527778; -81.7030556
Links
Webcast	Listen Live
Website	wguf989.com

WGUF (98.9 FM) is a commercial radio station licensed to Marco, Florida, and broadcasting to the Naples area of Florida's Gulf Coast. It airs a talk radio format and is owned by Renda Broadcasting. The station is known as Naples' FM Talk.

WGUF has an effective radiated power (ERP) of 6,000 watts. The transmitter is off the Tamiami Trail (U.S. Route 41) near Auto Village Road in Lely Resort, Florida.^[1]

Programming

Weekdays begin with a local news and information show hosted by Dave Elliott. The rest of the weekday schedule largely comes from nationally syndicated conservative talk shows: Mike Gallagher, Dennis Prager, Ben Shapiro, Michael Knowles, Joe Pags, Jim Bohannon, Red Eye Radio and This Morning, America's First News with Gordon Deal.

Weekends feature shows on money, health and real estate, plus repeats of weekday programs. Most hours begin with Townhall News.

History

WGUF first signed on the air in 1990.^[2] It was originally on 92.7 MHz, moving to its current dial position a few years later. It was owned by Rowland Gulf Broadcasting, Inc., with Marshall Rowland Sr. as the president and Stephen Rowland as the general manager. The format was easy listening music. WGUF was an affiliate of the ABC Entertainment Network.

In 1997, it was acquired by Renda Broadcasting in a $2 million deal.^[3] Renda later switched the station to a talk radio format.