Broadcast areaTallahassee metropolitan area
Frequency100.7 MHz
Branding100.7 WFLA
NetworkFox News Radio
AffiliationsCompass Media Networks
Premiere Networks
Westwood One
First air date
1996; 28 years ago (1996)
Former call signs
  • WTPS (1991–1996)
  • WJZT (1996–1999)
  • WOKL (1999–2002)
  • WBWT (2002–2006)
Call sign meaning
Florida (taken from TV and radio stations in Tampa/St. Petersburg)
Technical information
Facility ID5379
ERP11,500 watts
HAAT149 meters (489 ft)
Transmitter coordinates
30°29′32.00″N 84°17′13.00″W / 30.4922222°N 84.2869444°W / 30.4922222; -84.2869444
WebcastListen Live

WFLA-FM (100.7 MHz) is a commercial radio station licensed to Midway, Florida, and serving the Tallahassee metropolitan area. It broadcasts a news/talk format and is owned by iHeartMedia, Inc. The studios and offices are on John Knox Road in Tallahassee.

WFLA-FM has an effective radiated power (ERP) of 11,500 watts. The transmitter is on William Reeves Road near Interstate 10 in Tallahassee.[1]


Weekdays on WFLA-FM begin with a local news and interview show hosted by Preston Scott. The rest of the weekday schedule is nationally syndicated talk shows, mostly from co-owned Premiere Networks: The Glenn Beck Program, The Clay Travis and Buck Sexton Show, The Sean Hannity Show, The Mark Levin Show, The Ramsey Show with Dave Ramsey, Ground Zero with Clyde Lewis, Coast to Coast AM with George Noory and This Morning, America's First News with Gordon Deal.

Weekends feature specialty shows on money, health, gardening and the outdoors, some of which are paid brokered programming. Syndicated weekend shows include Bill Handel on the Law, At Home with Gary Sullivan, The Tech Guy with Leo Laporte, Sunday Night Live with Bill Cunningham and Somewhere in Time with Art Bell. Most hours begin with an update from Fox News Radio.


The construction permit for a new Tallahassee-area FM outlet was obtained from the Federal Communications Commission (FCC) in 1991. The unbuilt station was given the working call sign WTPS. When the station signed on in 1996, it took the call letters WJZT, to reflect its smooth jazz format and its Tallahassee location. It was owned by Paxson Communications, headed by broadcasting executive and owner Bud Paxson. A short time later, WJZT switched to a format of 1980s and 90s hits.[2]

In 1997, it was acquired by San Antonio-based Clear Channel Communications (a forerunner to iHeartMedia).[3] The station went through several formats and call sign changes over the next several years. It had an urban contemporary sound as WBWT until July 10, 2006.[4] At that point, management decided to flip the format to talk radio, using the call letters of its popular Tampa Bay sister station WFLA 970 AM, but adding the -FM suffix. WFLA-FM shares most of the nationally syndicated shows heard on 970 WFLA, but it has its own morning drive time program.


  1. ^
  2. ^ Broadcasting Yearbook 1997 page B-96, Broadcasting & Cable
  3. ^ Broadcasting Yearbook 2008 page D-140, Broadcasting & Cable
  4. ^ Jefferson, Jennifer (2006-07-15). "Ex-employees, fans protest the Beat". Tallahassee Democrat. Archived from the original on 2006-07-18. Retrieved 2008-05-15.