Broadcast areaWaco area
Frequency95.7 MHz (HD Radio)
BrandingBig 95
HD2: Z 95.1
FormatClassic hits
SubchannelsHD2: Rhythmic Contemporary "Z95.1"
AffiliationsPremiere Radio Networks
First air date
September 9, 1959
Former call signs
KNFO-FM (1980-1993)
KCKR (1993-2003)
Call sign meaning
K BiG Oldies or BiG O (Reference to former calls on 1580 AM variously KBGO-KRZI)
Technical information
Facility ID33724
ERP24,000 watts
HAAT154 meters (505 ft)
Transmitter coordinates
31°30′51″N 97°11′43″W / 31.51417°N 97.19528°W / 31.51417; -97.19528
Translator(s)95.1 K236BR (Waco, relays HD2)
WebcastListen Live
z95live.iheart.com (HD2)

KBGO (95.7 FM) is a radio station broadcasting a classic hits format. Licensed to Waco, Texas, United States, the station serves the Waco area. The station is currently owned by iHeartMedia, Inc. and features programming from Premiere Radio Networks.[1] Its studios and transmitter are co-located on Highway 6 in Waco.


The station went on the air as KEFC (FM) on September 6, 1959. Studios and tower were at "The Market Place" strip shopping center in the 4700 block of Bosque Blvd. Power was 3,100 watts at 220 feet on 95.5.

Calls changed to KNFO-FM on September 11, 1980. On July 26, 1993, the station changed its call sign to KCKR, and on February 25, 2003, to the current KBGO.[2]

The sign-on signal was basically that of a class A even though the channel was eligible for use by bigger class C signals. KEFC Waco was short to 95.5 KAZZ (later KOKE-FM) in Austin. In late 70s/early 80s Waco and Austin built new sites with powers of 100,000 watts on thousand foot towers. Both stations used directional antennas to protect the other.

By the late nineties the two signals were co-owned. The then KKMJ Austin went non directional, allowing coverage of the growing Austin suburbs. Waco dropped to a class C2, moved to a tower at their Waco studios, with 24,000 watts at 470 feet on 95.7.


  1. ^ "KBGO Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "KBGO Call Sign History". United States Federal Communications Commission, audio division.