KPRC
KPRC LOGO 9-3-2019.jpg
Broadcast areaGreater Houston
Frequency950 kHz
BrandingKPRC 950 AM
Programming
FormatTalk radio
NetworkFox News Radio
Affiliations
Ownership
Owner
KBME, KODA, KQBT, KTBZ-FM, KTRH, KXYZ
History
First air date
May 9, 1925;
97 years ago
 (1925-05-09)
Call sign meaning
Technical information
Facility ID9644
ClassB
Power5,000 watts
Transmitter coordinates
29°48′19″N 95°16′43″W / 29.80528°N 95.27861°W / 29.80528; -95.27861
Repeater(s)94.5 KTBZ-HD3 (Houston)
Links
WebcastListen live (via iHeartRadio)
Websitekprcradio.iheart.com

KPRC (950 kHz) is a commercial AM talk radio station in Houston, Texas, branded as "AM 950 KPRC." It is the oldest radio station licensed to Houston and still on the air to this day. KPRC is owned by iHeartMedia. The station's studios are located along the West Loop Freeway in the city's Uptown district.

KPRC is powered at 5,000 watts. At night, to protect other stations on 950 AM, it uses a directional antenna. The transmitter site is located off the North Interstate 610 Loop and Liberty Road in the Settegast neighborhood on the northeast side.[1] KPRC is also heard on an HD Radio subchannel of sister station KTBZ-FM.

History

In 1923, Ross Sterling Jr. took a course on broadcasting at the YMCA in Houston. His father, Ross Sterling Sr., met the instructor, Alfred P. Daniel (of now-defunct radio station WCAK), and discussed starting a new radio station affiliated with the Houston Post. William P. Hobby, the president and publisher of the Post, asked Sterling to launch the radio station. Before a 500 watt transmitter ordered from the Westinghouse Electric Manufacturing Co. arrived in Houston, Sterling Jr. died. Sterling Sr., mourning the loss of his son, put the still crated transmitter in storage. Over one year later, Daniel approached Sterling Sr. and asked about proceeding with the establishment of the radio station. Sterling Sr. agreed with the idea and moved forward with establishing the station. KPRC's first broadcast occurred on Saturday, May 9, 1925, with Daniel as the station's first announcer and program director. The federal license granting permission for radio broadcasts on 920 kHz was issued on May 13. Although the call letters stand for Post Radio Company, they also refer to a 1920s Houston business/tourism campaign slogan Kotton (sic required by ITU prefix) Port Rail Center. (There is a similar situation with Houston radio station KHCB-FM.)

In 1927, it interrupted its scheduled programming to give out dispatches for the Houston Police Department.[2]

In 1941, KPRC moved to its current frequency of 950 kHz under terms of the North American Regional Broadcasting Agreement (or NARBA). On December 24, 1946, KPRC-FM (now KODA) signed on the air. In 1950, the Hobbys purchased KLEE-TV and renamed it KPRC-TV. In 1983, after the Post was sold, the Hobby family's broadcast holdings were reorganized into H&C Communications. The Hobbys began to liquidate their broadcasting assets in 1993, selling KPRC radio to the Sunbelt Broadcasting Company, a local company that also bought KSEV (but unrelated to the similarly-named Nevada-based television station owner Sunbelt Communications Company, later the Intermountain West Communications Company; it is now defunct]). The Hobbys sold KPRC-TV to Post-Newsweek Stations the next year. Sunbelt, in turn, sold KPRC radio to its current owner, iHeartMedia (then Clear Channel Communications), in 1995.[citation needed]

Logo of KPRC's previous "The 9-5-0 Radio Mojo" brand used from 2007 to 2013.
Logo of KPRC's previous "The 9-5-0 Radio Mojo" brand used from 2007 to 2013.

The station previously aired a talk format branded as Talkradio 950 KPRC, with The Rush Limbaugh Show and The Sean Hannity Show, two syndicated shows that have moved to KTRH.[3]

On July 30, 2007, KPRC became the new flagship station for the Walton & Johnson morning show, which moved from Cumulus Media's Houston rock station KIOL.[4][5] From August 2007 to March 19, 2013, the station was branded The 950 - Radio Mojo, and aired a hot talk format.[6]

Previous KPRC logo from 2013 to 2019.
Previous KPRC logo from 2013 to 2019.

On March 17, 2013, KPRC dropped the Radio Mojo brand and rebranded to "KPRC AM 950, Houston's More Stimulating Talk Radio".[7] On July 28, 2014, KPRC signed a contract to broadcast University of Houston football and men's basketball.[8] KPRC and the University of Houston renewed their contract in August 2020.[9]

Programming

KPRC is one of two talk stations iHeartMedia owns in Houston, the other being KTRH, which airs a slate of mostly local hosts and iHeart's top syndicated shows. KPRC's schedule was largely syndicated until some programming changes in late 2018 added several daytime shows to the lineup. Weekdays begin with Walton & Johnson (KPRC is the flagship station), followed by Glenn Beck, The STA Money Hour, Ken Webster Jr.'s "Pursuit of Happiness", The Jimmy Barrett Show, The Jesse Kelly Show, The Truth with Charles Adams and Buck Sexton.[10] Walton & Johnson, Beck, Kelly and Sexton are syndicated shows. Some hours are paid brokered programming.

Weekends feature shows on money, cars, beer, cigars, guns and home improvement. Technology expert Kim Komando is heard on Sunday evening. KPRC airs football and basketball games from the University of Houston. Most hours begin with national news from Fox News Radio.

References

  1. ^ Radio-Locator.com/KPRC
  2. ^ History Of Houston Police Department
  3. ^ "Program Schedule". Talkradio 950 KPRC. Archived from the original on February 4, 2002. Retrieved December 28, 2021.
  4. ^ "Walton & Johnson Make New Home at 'Radio Mojo' KPRC". All Access. July 23, 2007. Retrieved December 28, 2021.
  5. ^ Guy, Andrew Jr. (August 1, 2007). "KIOL's Walton, Johnson swap stations". Houston Chronicle. Retrieved December 28, 2021.
  6. ^ "Broadcast Schedule". The 9-5-0 Radio Mojo. Archived from the original on August 4, 2007. Retrieved December 28, 2021.
  7. ^ Venta, Lance (March 18, 2013). "KPRC Houston Rebrands". Radio Insight. Retrieved December 28, 2021.
  8. ^ "KPRC To Air University Of Houston Football, Men's Basketball". All Access. July 29, 2014. Retrieved December 28, 2021.
  9. ^ "KPRC/Houston Extends Deal To Air U. Of Houston Cougars Football, Men's Basketball". All Access. August 6, 2020. Retrieved December 28, 2021.
  10. ^ "Find KPRC AM 950's Sunday Live On-Air Schedule".