|Broadcast area||Phoenix metropolitan area|
|Frequency||96.9 FM MHz (HD Radio)
96.9 HD2: PRIDE Radio
|Format||Hot adult contemporary|
|Subchannels||HD2: Pride Radio (Top 40/Dance)|
|KESZ, KFYI, KGME, KNIX-FM, KOY, KYOT, KZZP|
First air date
Former call signs
Call sign meaning
|K MiX Phoenix|
|HAAT||475 meters (1,558 ft)|
Listen Live (HD2)
KMXP (96.9 FM) is a commercial hot adult contemporary music radio station in Phoenix, Arizona, owned and operated by iHeartMedia. Its studios are located in Phoenix near Sky Harbor International Airport and its transmitter is in South Mountain Park.
96.9 received its license as KEPI in 1962. Owned by Ward James Atkinson and sold within months to Golden Sounds, Inc., KEPI found it hard to stay on the air. In January 1964, it asked for authority to go silent for up to six months; ultimately, in the time needed to sell the station, it took nine months. When 96.9 returned to the air in October 1964, it was KMEO (later with the FM suffix), broadcasting easy listening music programming as "Cameo", which it held through several different owners. In the late 1980s, the format evolved into an adult contemporary music format. In 1991, it became oldies-formatted "Sunny 97" (KPSN), which would spark a whirlwind of format and callsign changes: on November 28, 1994, it became classic hits KCHT (later KHTC) (first as "96.9 K-Hits FM", then as "The New 96.9 Classic Hits"), then rebranded to KGLQ ("Eagle 96.9") in September 1997. On September 4, 1998, at 3pm, after stunting that day with the sound of a ticking clock and liners advising listeners to listen at that time and poking fun at competing radio stations, 96.9 adopted its current format, hot adult contemporary, as KMXP “Mix 96.9”. The first song on "Mix" was "New Sensation" by INXS.
Mix 96.9's HD Radio signal is multiplexed. The main signal is a simulcast of Mix 96.9's hot adult contemporary programming. The second channel carries iHeartMedia's PRIDE Radio programming for the LGBTQ community featuring a mix of dance and dance-leaning pop music.