KMXP Mix969.png
Broadcast areaPhoenix metropolitan area
Frequency96.9 MHz (HD Radio)
96.9 HD2: PRIDE Radio
BrandingMix 96.9
FormatHot AC
SubchannelsHD2: Pride Radio (Top 40/Dance)
AffiliationsPremiere Networks
First air date
1962 (1962) (as KEPI)
Former call signs
KEPI (1962–1964)
KMEO (1964–1967)
KMEO-FM (1967–1991)
KPSN (1991–1994)
KCHT (1994–1995)
KHTC (1995–1997)
KGLQ (1997–1998)
Call sign meaning
K MiX Phoenix
Technical information
Facility ID6361
ERP100,000 watts
HAAT475 meters (1,558 ft)
Transmitter coordinates
33°20′02″N 112°03′40″W / 33.334°N 112.061°W / 33.334; -112.061Coordinates: 33°20′02″N 112°03′40″W / 33.334°N 112.061°W / 33.334; -112.061
WebcastListen Live

KMXP (96.9 FM) is a commercial hot AC music radio station in Phoenix, Arizona, owned and operated by iHeartMedia. Its studios are located in Phoenix near Sky Harbor International Airport and its transmitter is in South Mountain Park.


96.9 received its license as KEPI in 1962. Owned by Ward James Atkinson and sold within months to Golden Sounds, Inc., KEPI found it hard to stay on the air. In January 1964, it asked for authority to go silent for up to six months; ultimately, in the time needed to sell the station, it took nine months. When 96.9 returned to the air in October 1964, it was KMEO (later with the FM suffix), broadcasting easy listening music programming as "Cameo", which it held through several different owners. In the late 1980s, the format evolved into an adult contemporary music format. In 1991, it became oldies-formatted "Sunny 97" (KPSN), which would spark a whirlwind of format and callsign changes: on November 28, 1994, it became classic hits KCHT (later KHTC)[1] (first as "96.9 K-Hits FM", then as "The New 96.9 Classic Hits"), then rebranded to KGLQ ("Eagle 96.9") in September 1997.[2] On September 4, 1998, at 3pm, after stunting that day with the sound of a ticking clock and liners advising listeners to listen at that time and poking fun at competing radio stations, 96.9 adopted its current format, hot adult contemporary, as KMXP “Mix 96.9”. The first song on "Mix" was "New Sensation" by INXS.[3]

HD Radio

Mix 96.9's HD Radio signal is multiplexed. The main signal is a simulcast of Mix 96.9's hot adult contemporary programming. The second channel carries iHeartMedia's PRIDE Radio programming for the LGBTQ community featuring a mix of dance and dance-leaning pop music.