WGEX Power97.3 logo.png
Broadcast areaAlbany, Georgia
Tallahassee, Florida
Dothan, Alabama
Frequency97.3 MHz
BrandingPower 97.3
FormatTop 40 (CHR)
First air date
December 20, 1967 (as WMGR-FM)[1]
Former call signs
WMGR-FM (1967–1971)[1]
WJAD (1971–1994)
WMGR-FM (1994–2001)
WFXF (2001–2003)
WLCL (2003)
WMXV (2003)
WKGL (2003)
WRAK-FM (2003–2010)[2]
Call sign meaning
W GEneration X (former format)
Technical information
Facility ID52402
ERP100,000 watts
HAAT304 meters (997 ft)
Transmitter coordinates
31°09′12″N 84°32′38″W / 31.15333°N 84.54389°W / 31.15333; -84.54389
WebcastListen Live

WGEX (97.3 FM, "Power 97.3") is a Top 40 (CHR) formatted radio station licensed to Bainbridge, Georgia and serving the Albany, Georgia, Tallahassee, Florida and Dothan, Alabama markets. The station is owned by iHeartMedia. Its studios are on Westover Boulevard in Albany, and the transmitter is located east of Colquitt, Georgia.


Former logo for WGEX.
Former logo for WGEX.

Since it signed onto the air on December 20, 1967, WGEX has broadcast numerous music formats including classic rock, modern rock, adult contemporary, and CHR, under numerous callsigns, including WMGR-FM, WJAD-FM, WFXF, WLCL, WMXV, WKGL, and WRAK-FM.[1] Although the station considers numerous music formats throughout the years, WGEX as WJAD-FM formerly was the Albany market's CHR station throughout the 1980s and parts of the early 1990s.

The station previously carried an all 1990s music format as "97.3 Gen X Radio" prior to 2011.

On December 26, 2011, at Midnight, after stunting with Christmas Music for the holidays, WGEX returned to CHR as "97.3 Hit Music Now".[3] On February 18, 2013, WGEX began airing Elvis Duran and the Morning Show.[4] On June 15, 2016, WGEX dropped the "Hit Music Now" branding and switched to "Power 97.3".[5]


  1. ^ a b c "FCC History Cards". FCC.
  2. ^ Callsign changes 1980-present. Retrieved November 28, 2018.
  3. ^ "Hit Music Now Coming To Albany, GA?". Radio Insight. Retrieved July 16, 2018.
  4. ^ "Elvis Duran Adds Ten Affiliates From Bobby Bones". Radio Insight. Retrieved July 16, 2018.
  5. ^ "WGEX Rebrands As Power 97.3". Radio Insight. Retrieved July 16, 2018.