CityCairo, Georgia
Broadcast areaTallahassee, Florida
Frequency102.3 MHz (HD Radio)
BrandingBlazin' 102.3
SloganTallahassee's Hottest Hip Hop and R&B
FormatUrban Contemporary
SubchannelsHD2: Gospel music "Heaven 98.3"
OwnerCumulus Media
(Cumulus Licensing LLC)
Technical information
Facility ID38640
ERP27,000 watts
HAAT184 meters (604 ft)
Translator(s)98.3 W252BN (Tallahassee, FL, relays HD2)
WebcastListen live
HD2: Listen live
HD2: heaven983.com

WWLD (102.3 FM) is an Urban Contemporary formatted radio station licensed to Cairo, Georgia, and serving the Tallahassee, Florida, market and surrounding areas. The station is owned by Cumulus Media. According to Radio and Records, WWLD is now the highest-rated radio station in the Tallahassee market. Its studios are located in the westside of Tallahassee and its transmitter is based due north of downtown along I-10.

Coordinates: 30°29′31″N 84°17′02″W / 30.492°N 84.284°W / 30.492; -84.284