WWIZ

West Middlesex, Pennsylvania
Broadcast area	Youngstown metropolitan area
Frequency	103.9 MHz
Branding	Z104 Christmas 104 (September/October–January)
Programming
Language(s)	English
Format	Oldies Christmas Music (September/October–January)
Ownership
Owner	Cumulus Broadcasting (Cumulus Licensing LLC)
Sister stations	WBBW, WHOT, WPIC, WQXK, WRQX, WYFM
History
First air date	October 1972 (1972-10)
Technical information
Licensing authority	FCC
Facility ID	23437
Class	A
ERP	6,000 watts
HAAT	88.9 meters (292 ft)
Transmitter coordinates	41°12′18″N 80°21′47″W / 41.205°N 80.363°W / 41.205; -80.363
Links
Public license information	Profile LMS
Webcast	Listen live
Website	www.oldiesz104.com

WWIZ is a commercial FM radio station in West Middlesex, Pennsylvania, United States, serving the Youngstown, Ohio market broadcasting at 103.9 MHz with an oldies format between January and September or October, and a Christmas format between September or October and January. It is one of seven radio stations in the Youngstown market owned by Cumulus Broadcasting with studios in "The Radio Center" in Youngstown.

History

WWIZ first signed on the air in October 1972.

Format Flips

On March 31, 2017, WWIZ began stunting with a loop of The Moody Blues' “Nights in White Satin” and The Royal Guardsmen's “Snoopy vs. the Red Baron”, with just a legal ID between the songs. The following day at Noon, the station flipped to classic hits as "Z104" using Westwood One's "Good Time Oldies" satellite feed.^[1]

First-in-the-nation Christmas music flips

On October 25, 2019, WWIZ dropped its oldies format and began carrying Christmas music, branded as "Christmas 104", It was the first station in the country to flip to Christmas music for the holiday season and initially appeared to be a stunt.^[2]

On January 1, 2020, WWIZ ended its Christmas music stunt and returned to its previous oldies format, branded as "Z104".^[3]

On September 25, 2020 at 12:25 p.m. EDT, WWIZ again flipped to Christmas music. It is the earliest known flip to Christmas music for an FCC-licensed station; the earliest stations, including stunting stations, typically flip to the format in mid-October.^[4]

On October 1, 2021 at 12:25 p.m. EDT, WWIZ again flipped to Christmas music, branded as "Christmas 104".^[5]