Broadcast areaTri-Cities, Tennessee
Frequency1320 kHz
BrandingWGOC AM 1320
FormatBusiness radio
First air date
1951 (as WKIN)
Former call signs
WKIN (1951–2007)
Technical information[1]
Licensing authority
Facility ID67671
  • 5,000 watts day
  • 500 watts night
Public license information
WebsiteWGOC's page on WJCW's website

WGOC is an AM radio station broadcasting in Kingsport, Tennessee, under a business radio format. It broadcasts on AM frequency 1320 kHz and is under ownership of Cumulus Media.


The station signed on the air in 1951 under the call letters WKIN and was soon owned by Cy Bahakel. The station was originally daytime-only and, over the years, increased its power to 5,000 watts.

In the 1960s and 1970s the station was a popular Top 40 outlet with a personality-DJ format. Some key names over the years included:

Nighttime service was added in 1981 with a new 4-tower directional array at the intersection of East Stone Drive and New Beason Well Road in Kingsport, and a nighttime power of 500 watts. The 5-kW daytime operation was consolidated to this site as well in about 1990.

In 1982 WKIN changed to a country format under the branding "A Great Brand Of Country." Variations of country and classic country would continue over the next couple of decades.

The WGOC callsign was on 640 AM from April 9, 1993 until February 26, 2007, when the callsign was moved to what had been WKIN,[2][3] a news/talk and sports station.[4]

WGOC logo before transfer to AM 1320 frequency.

Citadel Broadcasting, which had owned WJCW and WQUT since 1977, bought WGOC and WKIN in 2000.[5] Prior to its current programming, WGOC was broadcasting a Classic Country/Bluegrass/Gospel format. Citadel merged with Cumulus Media on September 16, 2011.[6]


  1. ^ "Facility Technical Data for WGOC". Licensing and Management System. Federal Communications Commission.
  2. ^ http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=29513&Callsign=WXSM [permanent dead link]
  3. ^ "Callsign WGOC". fjallfoss.fcc.gov. Archived from the original on July 8, 2012. Retrieved 2009-03-26.
  4. ^ "Radio Stations in the Johnson City TN Metro area". www.ontheradio.net. Archived from the original on 2009-02-21. Retrieved 2009-03-26.
  5. ^ "Citadel Broadcasting" (PDF). www.jcedb.org. Archived from the original (PDF) on 2009-02-05. Retrieved 2009-03-26.
  6. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011.

36°33′12″N 82°28′58″W / 36.55333°N 82.48278°W / 36.55333; -82.48278