|Broadcast area||Columbus-Starkville-West Point|
|Branding||99.9 The Fox|
|Format||Album-oriented rock (AOR)|
|Affiliations||Premiere Radio Networks|
|Owner||Cumulus Media |
(Cumulus Licensing LLC)
|WJWF, WKOR-FM, WMXU, WNMQ, WSSO|
First air date
|1987 (as WZIX)|
Former call signs
|HAAT||154 meters (505 ft)|
Listen Live via iHeart
WSMS (99.9 FM, "The Fox") is a Mississippi based radio station broadcasting an album-oriented rock (AOR) music format. Licensed to Artesia, Mississippi, United States, the station serves the Columbus-Starkville-West Point area. The station is currently owned by Cumulus Media and features programming from Premiere Radio Networks.
The Federal Communications Commission issued a construction permit for the station to Bravo Communications, Inc. on May 10, 1984. The station was assigned the call sign WZIX on July 3, 1984, and received its license to cover on July 15, 1987. On June 1, 1991, the station changed its call sign to WJWF-FM. Bravo Communications assigned the station's license to the current owner, Cumulus Media, on February 14, 2002. On April 1, 1993, the station changed its call sign again to WQNN, and on March 1, 1996, to the current WSMS.