KLUR
KLUR 99.9KLUR logo.png
Broadcast areaWichita Falls metropolitan area
Frequency99.9 MHz
Branding99.9 KLUR
Programming
FormatModern Country
Ownership
Owner
KOLI, KQXC, KYYI
History
First air date
1962 (as KFMC)
Call sign meaning
KFMC (November 1962 to March 9, 1963)
Technical information
Facility ID58741
ClassC1
ERP100,000 watts
HAAT246.3 meters
Links
WebcastListen live
Websiteklur.com

KLUR is a radio station serving Wichita Falls, Texas and Vicinity with a country music format. It operates on FM frequency 99.9 MHz and is under ownership of Cumulus Media.

History

Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Fred Marks, CEO of Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997.

The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, and Jim Russell.

Coordinates: 33°54′04″N 98°32′24″W / 33.901°N 98.540°W / 33.901; -98.540