KASE-FM
KASE 101.jpg
KASE-FM HD2 Austin
Broadcast areaAustin-Round Rock metropolitan area
Frequency100.7 MHz (HD Radio)
BrandingKASE 101
Programming
Language(s)English
FormatCountry music
SubchannelsHD2: Alternative rock
AffiliationsPremiere Networks
iHeartRadio
Austin FC (HD2)
Ownership
Owner
History
First air date
March 30, 1969; 53 years ago (1969-03-30)
Call sign meaning
pronounced Case
Technical information
Licensing authority
FCC
Facility ID35849
ClassC0
ERP100,000 watts
HAAT363 meters (1,191 ft)
Transmitter coordinates
30°19′24″N 97°48′00″W / 30.3233°N 97.7999°W / 30.3233; -97.7999
Translator(s)HD2: 97.5 K248CU (Austin)
Links
Public license information
WebcastListen live (via iHeartRadio)
Listen live (HD2)
Websitekase101.iheart.com

KASE-FM (100.7 MHz "KASE 101") is a commercial FM radio station licensed to Austin, Texas. It is owned by iHeartMedia and airs a country music radio format. It shares studios and offices with four sister stations in the Penn Field complex in the South Congress district (or "SoCo") of south central Austin within walking distance of St. Edward's University. The transmitter site is off Waymaker Way in Austin, amid towers for other FM and TV stations.[1]

KASE-FM broadcasts in the HD Radio format.[2] It airs alternative rock on its HD2 subchannel, branded as "Alt 97.5," which is also carried on translator station K248CU on 97.5 MHz in Austin. KASE-FM and K248CU can also be heard on the iHeartRadio platform.

Programming

Weekday mornings, The Bobby Bones Show from Nashville is heard on KASE-FM.[3] It is syndicated by Premiere Networks, a subsidiary of iHeartMedia. On Saturday and Sunday mornings, KASE-FM features "The Best of Bobby Bones." Overnight, KASE-FM carries After MidNite with Granger Smith. The rest of the schedule is staffed by voice-tracked DJs from outside Austin.

In Austin, iHeartMedia owns two country stations. 98.1 KVET-FM plays of mix of current, recent and classic country, while KASE-FM concentrates on more contemporary country titles.

History

Beautiful music

KASE-FM first signed on the air on March 30, 1969, playing an automated beautiful music format.[4] It was co-owned with AM 1300 KVET, a popular AM country station. KASE-FM transmitted with an effective radiated power of 26,500 watts, a quarter of its current power.

After a little over a decade on the air, management saw an opening for a new FM format in Austin. While the AM station would continue to play an older, personality style of country and western music, KASE-FM was designed to appeal to younger country fans.

Switch to country

Bill Mayne, KASE Program director at the time, recalled in a 2010 interview, the Friday afternoon in September 1981 when KASE "came out of Mantovani and went into the Waylon Jennings song Are You Ready for the Country and had every dentist's office, nursing home and doctor's office in the city of Austin calling to complain."[5]

The "Continuous Country" format became a hit with Austin listeners and has consistently been voted by radio general managers as one of the top twenty "Most Admired Stations" in America. It was the first station to win the "Station of the Year" award from the Country Music Association four times and was given its second Billboard Magazine "Station of the Year" award in 1997.[6]

In 1990, KVET (AM) began simulcasting on 98.1 MHz. KASE continued to target adults in the 18-34 and 18-49 demographics, while KVET-FM targeted the 25-54 year old demographic.

Change in ownership

In 1998, KVET, Inc., which owned KVET-AM-FM and KASE-FM, sold its stations to Capstar, Inc.[7] Capstar was later merged into Clear Channel Communications, which is known today as iHeartMedia.

KVET and KASE have historically been Austin's top country stations, staving off many competitors over the decades. KASE-FM has also been nominated for the Country Music Association (CMA) "Large Market Station of the Year" Award numerous times.[8]

Personalities

Current: The Bobby Bones Show, Anne Hudson, Alek Halverson, Aaron Michael, CMT After Midnight with Cody Alan

Former:

Station management

KASE-FM HD2/K248CU

KASE-FM HD2 launched an LGBT-oriented Dance format via translator K248CU (97.5 FM) on January 12, 2016.[9] The format lasted until January 26, 2018, when it changed to its current Alternative Rock format as "Alt 97.5".[10] In 2021, KASE-FM-HD2/K248CU was named as Austin FC's English-language radio broadcaster.[11]

References

  1. ^ Radio-Locator.com/KASE-FM
  2. ^ "Stations".
  3. ^ KASE101.iheart.com/schedule
  4. ^ Broadcasting Yearbook 1970 page B-192
  5. ^ Louis Hau, "The Billboard Q&A: Bill Mayne, Billboard, 5/1/2010, Vol. 122 Issue 17, p. 17.
  6. ^ "Capstar Broadcasting Partners to Acquire Radio Stations KASE-FM and KVET-AM/FM". PRNewswire. 1997-12-22. Retrieved 2010-12-08.
  7. ^ Broadcasting & Cable Yearbook 2000 page D-246
  8. ^ StationRatings.com/Austin
  9. ^ Pride Radio Debuts in Austin
  10. ^ iHeartMedia Launches Alt 97.5 Austin
  11. ^ "Austin FC Names iHeartMedia's ALT 97.5 FM Official Flagship English- Language Radio Broadcast Partner". AustinFC.com. 2021-03-31. Retrieved 2021-04-20.