WZMG-WPCH FoxSports910-1310 logo.png
  • Pepperell, Alabama
Broadcast areaAuburn-Opelika, Alabama
Frequency910 kHz
WPCH 1310 kHz
BrandingFox Sports 910 AM - 1310 AM The Game
AffiliationsFox Sports Radio
First air date
October 1, 1979 (42 years ago) (1979-10-01)[1]
Former call signs
WTXN (1979-1991)
WDAK (1991-1994)
WTLM (1994-1997)
Call sign meaning
W Z MaGic (former branding)
Technical information
Facility ID24255
Power650 watts (day)
56 watts (night)
Transmitter coordinates
32°39′26″N 85°25′27″W / 32.65722°N 85.42417°W / 32.65722; -85.42417
WebcastListen Live

WZMG (910 AM) is a radio station broadcasting sports and a Fox Sports Radio affiliate.[2] Licensed to Pepperell, Alabama,[3] United States, the station serves the Auburn Metropolitan Area. The station is currently owned by San Antonio–based iHeartMedia, through licensee iHM Licenses, LLC. WZMG features some programming from Westwood One.[4]


In August 1998, Fuller Broadcasting Company, Inc., reached an agreement to sell this station to Root Communications License Company, L.P., as part of a five-station deal.[5] The deal was approved by the FCC on October 5, 1998, and the transaction was consummated in December 1998.[6] Gary Fuller, president and CEO of Fuller Broadcasting Company from 1985 until he sold the company in December 1998, was elected mayor of Opelika, Alabama, in August 2004.[7]

In March 2003, Root Communications License Company, L.P., reached an agreement to sell this station to Qantum Communications subsidiary Qantum of Auburn License Company, LLC, as part of a 26 station deal valued at $82.2 million.[8] The deal was approved by the FCC on April 30, 2003, and the transaction was consummated on July 2, 2003.[9]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WZMG, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM-FM in Patchogue, New York to Connoisseur Media via Qantum.[10] The transaction was consummated on September 9, 2014.

On December 15, 2015, WZMG changed their format to gospel, branded as "Hallelujah 910".[11]

On July 1, 2019, WZMG changed their format to sports, branded as "Fox Sports 910 AM - 1310 AM The Game".


  1. ^ "Complete-Television-Radio-Cable-Directory-2017-Radio.pdf" (PDF).((cite web)): CS1 maint: url-status (link)
  2. ^ "WZMG Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Pepperell (Lee County, AL)".
  4. ^ "Station Information Profile". Arbitron.
  5. ^ Brumley, Cecil G. (August 5, 1998). "Root Communications buying five more stations". Daytona Beach News-Journal. p. 12A.
  6. ^ "Broadcast Actions Report No. 44343". FCC Media Bureau. October 8, 1998.
  7. ^ "A little about Mayor Gary Fuller". The City of Opelika. Retrieved December 21, 2008.
  8. ^ "Changing Hands - 3/17/2003". Broadcasting & Cable. March 17, 2003.
  9. ^ "Application Search Details (BALH-20030307ACE)". FCC Media Bureau. July 2, 2003.
  10. ^ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014.
  11. ^ WZMG Flips to Gospel