| Broadcast area | Santa Cruz, California |
|---|---|
| Frequency | 100.7 MHz |
| Branding | La Preciosa 100.7 |
| Programming | |
| Format | Spanish adult hits |
| Ownership | |
| Owner |
|
| KDON-FM, KION, KOCN, KTOM-FM | |
| History | |
First air date | September 16, 1964; 58 years ago (1964-09-16)[1] |
Former call signs | KRSA-FM (1964-1973) KWYT (1973-1975) KWYT-FM (1975-1984) KTOM-FM (1984-2003) |
Call sign meaning | Kotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). "C" interchanged for "K" required by ITU prefix |
| Technical information | |
| Facility ID | 8204 |
| Class | B |
| ERP | 1,400 watts |
| HAAT | 727 meters |
Transmitter coordinates | 36°32′5″N 121°37′14″W / 36.53472°N 121.62056°W / 36.53472; -121.62056 |
| Translator(s) | 100.9 K265DG (Hollister) 100.9 K265DK (Greenfield) |
| Links | |
| Webcast | Listen Live |
| Website | salinaslapreciosa.iheart.com |
KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.
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| Defunct | |||||
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