KIQI 1010-990 logo.jpg
Broadcast areaSan Francisco Bay Area
Frequency1010 kHz
FormatTalk radio (brokered programming)
First air date
Former call signs
KPOO (1950-1954)
KRUZ (1954-1957)
KSAY (1957-1974)[1]
Call sign meaning
Originally: Derived from former sister station KIOI
Currently: 1010 AM (station frequency)
Technical information
Facility ID26925
Power10,000 watts
Repeater(s)990 KATD (Pittsburg)

KIQI (1010 kHz) is a commercial AM radio station in San Francisco, California. It is owned by Multicultural Broadcasting and airs a Spanish-language talk radio format. KIQI 1010 AM is simulcast on KATD 990 AM in the Sacramento Valley. Most shows are paid brokered programming where the hosts purchase time on the station and may advertise their companies and services. KIQI and KATD carry Oakland Athletics baseball games in Spanish.[2] The station's studios and offices are located near the Civic Center in San Francisco.

1010 AM is a Canadian clear-channel frequency, on which CFRB Toronto and CBR Calgary are the Class A dominant stations. KIQI broadcasts at 10,000 watts but must use a directional antenna at all times to protect those and other stations on 1010 AM. The transmitter is at the San Francisco–Oakland Bay Bridge toll plaza in Oakland.[3]


This station first received its FCC construction permit in 1950.[1] During construction, it was assigned the call sign KPOO, and then KRUZ, before settling on KSAY on January 5, 1957.[4] In 1958, KSAY signed on the air.[5] Originally the station was a daytimer, required to go off the air between sunset and sunrise. It was owned by the KSAY Broadcasting Company.

In 1974, KSAY was sold to Peninsula FM, a broadcast company headed by radio entrepreneur James Gabbert, which also owned FM station 101.1 KIOI at the time of acquisition. Upon its closure, the station's call sign was changed to the current KIQI, and flipped to oldies. By 1980, it switched to a Spanish language format with Regional Mexican music.

In 1993, KIQI began simulcasting on AM 990 KATD in Pittsburg, California. Both stations were acquired by Multicultural Broadcasting in 2003. The company is based in New York City and is headed by businessman Arthur Liu.


  1. ^ a b History Cards for KIQI, Retrieved June 22, 2018.
  2. ^ "TV & Radio Broadcast Affiliates". Oakland Athletics website.
  3. ^
  4. ^ "Query the REC California AM station database for KIQI". REC Networks. Retrieved 11 September 2019.
  5. ^ Information from the Broadcasting Yearbook 1958 page A-121

Coordinates: 37°49′33″N 122°18′39″W / 37.82583°N 122.31083°W / 37.82583; -122.31083