Broadcast areaSan Francisco Bay Area
Frequency97.3 MHz (HD Radio)
BrandingAlice @ 97.3
FormatHot adult contemporary
SubchannelsHD2: Channel Q
First air date
1947 (1947)
Former call signs
  • KWBR-FM (1947–1949)
  • KGSF (1949–1952)
  • KXKX (1952–1956)
  • KEAR (1956–1978)
  • KCBS-FM (1978–1982)
  • KRQR (1982–1996)
Call sign meaning
Technical information[1]
Licensing authority
Facility ID9624
ERP82,000 watts
HAAT309 meters (1,014 ft)
Transmitter coordinates
37°51′3″N 122°29′51″W / 37.85083°N 122.49750°W / 37.85083; -122.49750
Repeater(s)See § FM Booster
Public license information
WebcastListen live (via Audacy)

KLLC (97.3 FM, Alice @ 97.3) is a commercial radio station located in San Francisco, California, broadcasting to the San Francisco Bay Area. The station is owned by Audacy, Inc. Its transmitter is off Wolfback Ridge Road on Mount Beacon in the Marin Headlands near Sausalito, California.[2] The studios and offices are co-located with formerly co-owned KPIX-TV on Battery Street in downtown San Francisco.


The 97.3 MHz frequency signed on the air as KWBR-FM, dedicated September 14, 1947. The station was owned by the Warner Brothers of Oakland (of no relation to the film studio), with studios and transmitter on the side of Twin Peaks. It was a sister station of KWBR AM (earlier known as KLS and the current day KMKY 1310 AM.[3] After changing its call letters to KGSF in 1949, the station was sold in 1952 to the Electronic Service Corporation and managed by Stephen Cisler, who also owned KEAR (1550 AM) in San Mateo, and renamed KXKX. The two stations broadcast the same classical music format. In 1956, struggling financially, Cisler sold KEAR but retained KXKX and the KEAR call letters, moving the KEAR call letters to the FM frequency.

Family Radio acquired KEAR in 1959 and aired its Christian religious programming on the frequency for nearly 20 years. On September 13, 1978, Family Radio purchased a much stronger frequency, which saw KEAR and the religious format move to 106.9, as part of a three-way deal that also saw KCBS-FM move from 98.9 MHz to 97.3 MHz. KCBS-FM, known as "97K", programmed a hot adult contemporary format. Over the years, the station evolved in more of a classic hits direction. For a time, 97K aired the syndicated American Top 40, a countdown show starring Casey Kasem.

On January 25, 1982, at midnight, KCBS-FM became KRQR "The Bay Area Rocker", with a hard-edged album-oriented rock (AOR) format, to compete against leading rock station KMEL. The first song played under the KRQR call sign was "I'm a Rocker" by Bruce Springsteen. KRQR's harder approach helped start a long run as a dominant rock station.

1982 was a busy year for Bay Area rock stations. In May of that year, KSFX dropped rock and went to a talk format as KGO-FM. A month later, on August 23, KQAK switched to rock as "The Quake". The following month, KFOG dropped beautiful music for a more eclectic mix of rock. Even with four AOR stations in San Francisco, in addition to two more in San Jose, KRQR still dominated amidst the stiff competition. KQAK was the first to give up, dropping AOR for modern rock in April 1983.[4] KRQR and KFOG then competed with the tightly-formatted KMEL, which flipped to CHR in 1984.

KRQR's rock format continued throughout the 1980s and up to 1993, when it moved to more of a classic rock direction. By 1995, the hard rock format was in decline across the country, as modern rock was on the rise. To combat this, the station evolved back to a more current direction in February 1996.[5] However, this failed to turn around ratings; at 3 p.m. on June 5, 1996, KRQR flipped to KLLC, "Alice 97.3," with a Modern AC format. The flip to "Alice" made the station one of the first in the U.S. to air the format. KLLC gradually evolved into Hot AC by 2010.[6]

On February 2, 2017, CBS Radio announced it would merge with Entercom.[7] The merger was approved on November 9, 2017, and was consummated on November 17.[8][9]

KRQR logo - mid 1980s
KRQR logo - early 1990s

Sarah and Vinnie

The station's most popular show has been in weekday morning drive. Originally known as "The Sarah and Vinnie Show", it was hosted by Sarah Clark (also known as Sarah Emily Lyman) and Vinnie Hasson (then known as Vinnie Crackhorn), until he was fired in 2002 due to problems with alcohol. After a several month search for a replacement for Vinnie, the station selected Mike Nelson (also known as "The DJ with No Name," to become the co-host of the renamed "Sarah and No-Name Show."[10] After 6 years, Nelson was let go by station management on July 17, 2008, who announced that Vinnie would re-team with Sarah starting on August 4, 2008, returning the show's name to "The Sarah and Vinnie Show."[11] Nelson later returned to his previous station, Live 105, as the host of the morning show before becoming a part of KFOG's morning show in 2015.[10]


KLLC is rebroadcast on the following FM Booster:

Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
KLLC-FM2 97.3 FM Pleasanton, California 178408 4,800 (Vert.) −55 m (−180 ft) D LMS

HD Radio

KLLC broadcasts in the HD Radio format. Its HD2 subchannel originally carried an automated chill music format, known as "Chill with Alice." According to the radio industry website RadioStats.Net, KLLC has the most-visited site of its kind in the United States.

On October 11, 2018, KLLC-HD2 switched to Radio.com's LGBTQ talk and EDM dance music format, branded as "Out Now."[12] On November 1, 2018, the station rebranded as "Channel Q".

Off-Air Activities

The station sponsors three seasonal concerts each year: the free "Summerthing" show in June and the "Now and Zen Fest" in September, both in Golden Gate Park, and "Alice in Winterland" in December. Featured acts have included Alanis Morissette, Duran Duran, Five for Fighting, Smash Mouth, and Train. Up until 2009 recordings from the concerts and other live appearances on the station were collected into the annual "This is Alice Music" CD, which was sold to raise funds donated to Breast cancer research and treatment charities.

Summerthing lineups

Now and Zen Fest lineups

Alice in Winterland / Alice @97.3 Green Christmas Hosted by Sarah and Vinnie lineups

Alice's Mad Hatter Birthday Bash!

See also


  1. ^ "Facility Technical Data for KLLC". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/KLLC
  3. ^ "Warner Bros.' KWBR-FM (97.3 mc) Is Dedicated" (PDF). Broadcasting. September 22, 1947. Retrieved 9 October 2014.
  4. ^ KQAK FM 99 - The Quake - August 23, 1982
  5. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-02-01.pdf [bare URL PDF]
  6. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1996/R&R-1996-06-14.pdf [bare URL PDF]
  7. ^ CBS Radio to Merge with Entercom
  8. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  9. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.
  10. ^ a b "Get to Know No Name « Live 105". Archived from the original on May 28, 2010.
  11. ^ Sarah & Vinnie: Back Together Again On Radio Alice - San Francisco - News - The Snitch
  12. ^ Entercom Debuts Out Now LGBTQ HD Radio in Five Markets Radioinsight - October 11, 2018