KQRC-FM
989TheRock logo.jpg
Broadcast areaKansas City metropolitan area
Frequency98.9 MHz (HD Radio)
Branding98.9 The Rock!
Programming
Language(s)English
FormatMainstream rock
SubchannelsHD2: Heavy metal
Ownership
Owner
History
First air date
1962 (1962)
Former call signs
KCLO-FM (1962–79)
KTRO (1979–82)
KZZC (1982–87)
KCWV (1987–89)
KRVK (1989–92)
Call sign meaning
K Q The RoCk
Technical information
Licensing authority
FCC
Facility ID74101
ClassC0
ERP100,000 watts
HAAT335 meters (1,099 ft)
Transmitter coordinates
39°01′19″N 94°30′50″W / 39.022°N 94.514°W / 39.022; -94.514
Links
Public license information
WebcastListen live (via Audacy)
Websitewww.audacy.com/989therock

KQRC-FM (98.9 MHz, "98.9 The Rock") is a radio station licensed to Leavenworth, Kansas and serving the Kansas City metropolitan area. Its studios are located in Mission, Kansas, and the transmitter site is in South Kansas City. The station is owned by Audacy, Inc.

History

The 98.9 MHz frequency shuffled between formats when it first went on the air in 1962. Licensed to Leavenworth, the station began as KCLO-FM, a religious/MOR outlet simulcasting with its AM sister station on 1410. In 1979, it became a country station as KTRO. In December 1982, KTRO became "ZZ 99", KZZC. They competed heavily against the city's already existing Top 40 outlet KBEQ-FM by emphasizing on newer music in comparison to KBEQ's oldies lean. The station also was home to Kansas City legendary DJ Randy Miller in morning drive. On August 25, 1986, due to financial trouble, the station flipped to an automated oldies outlet as "98.9 Gold" with the KZZC call letters still in place.[1][2] On September 24, 1987, at Noon, "98.9 The Wave" debuted with a new age (a precursor to the smooth jazz format) and easy listening format, competing with a multitude of AC stations. The call letters were also changed to KCWV.[3][4] In May 1989, Wodlinger Broadcasting sold the station to Journal Broadcast Group for $6 million.[5][6] On October 27, 1989, at 5:37 p.m., the station flipped to soft rock as KRVK, "98.9 The River".[7] The station was largely automated with very low-key on-air personalities.

On April 3, 1992, at 5 p.m., after playing "The River" by Garth Brooks, KRVK flipped to "98.9 The Rock", which debuted with Kansas City band Shooting Star's "Hang On For Your Life".[8][9] The Rock has lived up to its name in the stability of its format, surviving a rock format shuffle in 1997 that claimed Kansas City's (then) longest-surviving (23 years) FM rock station, KYYS "KY-102". Despite its success, the station has seen several program directors come and go, including the late Doug Sorensen (The Rock's very first PD), Greg Stevens, Vince Richards and Neal Mirsky. The station's current PD, Bob Edwards, has been at the helm since March 2003.

Journal sold KQRC to Sinclair Broadcast Group in 1997, with Entercom buying the station in 2000.[10][11]

Programming

98.9 The Rock broadcasts a Mainstream Rock format consisting of Hard rock and Heavy metal acts. They tend to play heavier rock than modern rock/alternative rock sister station KRBZ with such artists as Disturbed, Godsmack, Staind and Shinedown mixed with older rock acts like Black Sabbath, Guns N' Roses, AC/DC, Def Leppard and Van Halen. Metallica is frequently played, including a featured "Mandatory Metallica" with three consecutive songs by the band aired nightly. The station's morning show, hosted by shock jock Johnny Dare, is regularly ranked atop the local Arbitron ratings. The Rock airs two nationally syndicated shows on Sundays—The House of Hair with Dee Snider, and the rock news show HardDrive with Lou Brutus.

On September 26, 2010, KQRC was the first FM radio station in the country to release an app for the iOS operating system (Apple mobile devices) that offered an events list with Google Mapping, and push messaging.

Rockfest

For many years, KQRC hosted Rockfest, the largest single-day music festival in North America.[12] Past headliners include Disturbed, Godsmack, Staind, Seether, Stone Temple Pilots, and Korn.

References

  1. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1986/RR-1986-08-08.pdf[bare URL PDF]
  2. ^ Barry Garron, "KZZC-FM to switch to oldies", The Kansas City Star, July 31, 1986.
  3. ^ Barry Garron, "Oldies station KZZC to join the Wave of soft rock, jazz", The Kansas City Star, September 11, 1987.
  4. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1987/RR-1987-09-18.pdf[bare URL PDF]
  5. ^ "KCWV sold to Milwaukee firm", The Kansas City Star, May 4, 1989.
  6. ^ Barry Garron, "New signals", The Kansas City Star, May 12, 1989.
  7. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1989/RR-1989-11-03.pdf[bare URL PDF]
  8. ^ Barry Gammon, "Here comes the Rock", The Kansas City Star, April 6, 1992.
  9. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-04-17.pdf[bare URL PDF]
  10. ^ Eric Palmer, "Radio stations to go on market", The Kansas City Star, March 18, 1997.
  11. ^ Aaron Barnhart, "Sinclair group at the top of 'The Rock'", The Kansas City Star, February 26, 2000.
  12. ^ "Rockfest: KC's one-day festival grew to national proportions". Kansas City Star. May 2009. Archived from the original on May 31, 2009. Retrieved 2009-05-28.