WPAW
Broadcast areaPiedmont Triad
Frequency93.1 MHz (HD Radio)
Branding93.1 The Wolf
Programming
Language(s)English
FormatCountry music
Ownership
Owner
History
First air date
1947 (1947)
Former call signs
  • WAIR-FM (1947-1979)
  • WSEZ (1979–87)
  • WMQX-FM (1987–2006)[1]
Call sign meaning
"Wolf's paw"
Technical information[2]
Licensing authority
FCC
Facility ID40752
ClassC
ERP100,000 watts
HAAT335 meters (1,099 ft)
Transmitter coordinates
36°16′33″N 79°56′26″W / 36.27583°N 79.94056°W / 36.27583; -79.94056
Links
Public license information
WebcastListen live (via Audacy)
Websitewww.audacy.com/931wolfcountry

WPAW (93.1 FM "93.1 the Wolf") is a country music radio station licensed to Winston-Salem, North Carolina, and serving the Piedmont Triad region, which includes Greensboro and High Point. The Audacy, Inc. with an ERP of 100 kW. The station's studios are located near the Piedmont Triad International Airport, and a transmitter site is near Stokesdale, North Carolina.

History

The station's original calls were WAIR-FM (sister station and simulcast partner to WAIR).[3] The station signed on August 24, 1947 and the first program was a First Baptist Church service. By 1966 WAIR-FM had "adult, middle-of-the-road music" with strings and show tunes.[4] At one time the station was known as "Fresh Air 93".[3] In the late-1960s[citation needed] the station had religious during the day and beautiful music at night, with the call letters WGPL.[5]

In 1979, the station returned to a partial simulcast of a Top-40 format with WAIR, but the 93.1 station took on the calls WSEZ and the combination was collectively known as Z-93.

In the 1980s WSEZ completely separated from WAIR, playing Top 40[citation needed] and later album-oriented rock.[6] In 1985, one-fourth of WAIR programming was a simulcast of WSEZ.[7] Rock music on WSEZ did not last after the debut of Rock 92[6] On March 6, 1987, the station became WMQX "93-Mix", an adult contemporary station playing hits of the 1960s, 1970s and 1980s with "less talk, more variety".[8] The WMQX letters stayed during the station's entire tenure as an Oldies station, which began in 1990.[citation needed] The format change, along with a name change to Oldies 93-Point-Fun, boosted the station's popularity. Later the name changed to simply, Oldies 93.[9]

In 1997, Kris Abrams became program director of the station & billed it as "The Triad's '60s Specialists". The station's slogan became "All Oldies, All The Time". Features on the station were "Waking Up with Jack Armstrong, "The All-request Lunch", and "The Top 5 at 5". DJs on the Station at this time were Armstrong, Abrams, Dave Solomon, Gary Ross and Max McGann.

In January 1999, Abrams left for Milwaukee to program Oldies 95.7 WZTR (now WRIT-FM) and Solomon became program director. The music started to change, leaning to more 1970s music. The station's slogan then became "Good Times & Great Oldies". A year later Solomon left to program Oldies 100.7 WTRG in Raleigh. Randle C. Bliss came in as program director about 4 months later in 2000. The station's slogan changed one last time to "Rock 'N Roll Favorites". Later Armstrong left and Max Mcgann returned to do mornings. News Director, Ed Snow was gone and the traffic reporters, Lane Closure & Rhoda Block were removed as well.

On October 3, 2006, the station began stunting with a "Wheel of Formats". The following day, WMQX flipped to country as "93.1 The Wolf". The move gave the region three country outlets taking on rival WTQR and market fringe country stations WBRF and WAKG. As of the week ending November 25, 2006, WMQX officially changed its call letters to WPAW.

The Wolf continues to feature live and local air talent from North Carolina, including the Dale O’Brian and Annie Camp hosted "Wake Up With The Wolf Show". The station also hosts unique concert events like "Live In The Wolf’s Den", "Wolf Stock" and "The Wolf Full Moon Concert Series". In addition, WPAW was first in the Triad to utilize new technologies such as texting, smartphone app streaming, and a variety of cutting edge social media platforms.

As a country station, WPAW has been an advocate for North Carolina artists, being the first to play Chris Lane and Luke Combs. The station also was the first radio station to play Walker Hayes’ Fancy Like.

HD Radio

In January 2007 WPAW signed on a hybrid analog/digital transmitter, allowing the radio station to transmit an HD2 signal, with an expanded, commercial-free version of then off-air Oldies 93 format. The Oldies 93HD runs an expanded playlist with no jocks. Listeners in the Triad can listen to Oldies 93 HD if they purchase an HD Radio. The Oldies 93 HD plays more 1970s and 1980s music. The HD2 subchannel was eventually turned off.

References

  1. ^ "Call Sign History (WPAW)". Retrieved 2010-04-27.
  2. ^ "Facility Technical Data for WPAW". Licensing and Management System. Federal Communications Commission.
  3. ^ a b "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-04-27.
  4. ^ Barron, Richard (April 10, 1966). "Piano Music From Prison Thrilled Early Radio Fans Here". Winston-Salem Journal. p. J8.
  5. ^ Sid Bost, "New Radio Voice Coming Into Triad," Twin City Sentinel, Feb. 14, 1976.
  6. ^ a b Sprouse, Catherine (1994-09-22). "Rock 'n a hard place". Triad Business News. p. 1.
  7. ^ Robin Adams, "Black-Oriented Radio Stations Make Gains," Winston-Salem Chronicle, August 8, 1985.
  8. ^ Bradley Johnson, "Aiming for an Audience," Greensboro News & Record, July 20, 1987.
  9. ^ Leigh Preslley, "WMQX Changes Name, Attracts Listeners," Greensboro News & Record, August 18, 1991.