KMJK
North Kansas City, Missouri
Broadcast areaKansas City, MO-KS
Frequency107.3 MHz
Branding107-3
Programming
FormatUrban Contemporary
Ownership
OwnerCumulus Media, Inc.
(CMP Houston-KC, LLC)
KCHZ, KCFX, K279BI, KCJK, KCMO-FM/AM
History
First air date
1969 (as KLEX-FM at 106.3)
1981 (as KBEK-FM at 107.3)
Former call signs
KLEX-FM (1969-1976)
KBEK-FM (1976-1984)
KCAC (1984-1988)
KCFM (1988-1989)
KXXR (1989-1993)
KISF (1993-1997)
KCCX (1997-1998)
KNRX (1998-2001)
Former frequencies
106.3 MHz (1969-1981)
Call sign meaning
K MaJiK (pronounced 'Magic', former moniker)
Technical information
Facility ID33713
ClassC1
ERP100,000 watts
HAAT299 meters
Links
WebcastListen Live
Listen Live iHeart
Websitewww.1073kc.com

KMJK (107.3 FM) is an urban contemporary radio station serving the Kansas City metropolitan area. Licensed to North Kansas City, Missouri, the Cumulus Media, Inc. outlet operates at 107.3 MHz with an ERP of 100 kW from a transmitter in Napoleon, Missouri. KMJK's studios are located in Overland Park, Kansas.

KMJK's main competitor is long-standing heritage station KPRS. It was the only Urban AC-formatted station in Kansas City until it shifted to R&B/Hip-Hop in 2021 matching that of KPRS' direction.

KMJK is the Kansas City affiliate for the D.L. Hughley Show.

History

Early years

What is now KMJK started broadcasting on September 11, 1969 at 106.3 FM as KLEX-FM, as the station's city of license was Lexington, Missouri and a transmitter just north of Odessa, Missouri. The format was country music. The station's call letters changed to KBEK-FM in 1976, and relocated to 107.3 in 1981 with a class C signal. The station was locally owned by Lexington Broadcasters until being sold in September 1989. In 1984, the station changed formats to satellite-fed Adult contemporary as KCAC. On December 1, 1988, the station changed formats back to country and changed call letters to KCFM. The station was acquired by Meyer Communications in September 1989.

Top 40 as KXXR/KISF

KCFM swapped formats and frequencies with Capitol Broadcasting's KXXR (a Top 40 station at 106.5 FM, now WDAF-FM) on February 16, 1992 at Midnight. The first song played after the swap was "I'm Too Sexy" by Right Said Fred. Meyer continued to own the station, while being operated by Capitol via an LMA.[1][2] The KXXR call letters would officially move to 107.3 FM on March 13, 1992 (106.5, meanwhile, adopted the KKCJ call letters four days earlier). US Radio, led by Philadelphia attorney Ragan Henry who owned other radio stations across the country, would buy the station in October 1992. On February 4, 1993, after 24 hours of stunting with a loop of "Kiss" by Prince, the station changed call letters and monikers to KISF, "Kiss 107.3".[3][4] After KBEQ's unannounced flip to Country later that month, KISF was the only Top 40 station in the market until KMXV flipped from AC to Top 40 in March 1994. KMXV also had a signal that covered the entire Kansas City metro. Despite the station's coverage area being mainly east of Kansas City, KISF still received decent ratings.[5][6][7]

Modern rock era

During the mid-1990s, alternative rock was becoming the popular sound of the decade, as the Top 40 format was entering a period of decline. Deciding to follow the trend, and to compete against KLZR, KISF started evolving towards modern rock with a lean on 1980s new wave in late 1994, with the shift complete by January 1995, including a slight name change to "107.3 Kiss FM".[8][9] The station initially had trouble gaining an audience, largely because the station hung on to remnants of its former format, including imaging and presentation.[10] In addition, the station shifted through several morning shows. Due to US Radio's financing balloon bank note becoming due, Henry was forced to sell his 49-station empire, with KISF being bought by Metropolitan Radio Group in April 1996. Syncom bought the station in May 1997.

After branding for a time as simply "107.3", the station rebranded as "107-3 The X" on March 16, 1997, and took the new calls KCCX on June 25 of that year.[11] Classic rock station KCFX nearly threatened to sue the station because the call letters were too similar. To remedy this, the call letters were changed to KNRX on March 1, 1998. During this time, the station started leaning towards the active rock route by playing harder-edged rock acts, in order to compete with KQRC. The station's airstaff included Kansas City-native Mancow Muller in morning drive, Jason Justice, "The Morning (and later on, Afternoon) Headrush" w/ Jay and Sammye, and Roach and Sumo hosting "The Midnight Moshpit", as well as carrying "Off the Beaten Track" featuring a freeform format on Friday (and later, Sunday) nights, "Resurrection Sunday" and the syndicated "Out of Order Countdown" with Jed the Fish on weekends. Despite being Kansas City's only modern rock outlet (especially during a time when the format was very popular nationwide), the station's ratings were only modest during this time, usually in the mid 2 shares (12+), most likely because of the station's signal issues and poor management.[12] By the fall of 1997, the station's ratings plummeted to 15th place with a 1.5 share (12+).[13][14] Mancow's show would later be dropped in Fall of 1998.

Urban oldies as "K-107"

At 10:04 a.m. on January 5, 1999, without warning, KNRX dropped the modern rock format. Jason Justice played the final song on "The X", which was the acoustic version of "Plush" by Stone Temple Pilots and announced a live legal ID that ended in "Boom". The station then began stunting with a ticking clock and a loop of "1999" by Prince. The following day at Noon, KNRX flipped formats to urban oldies as "K-107, The Rhythm & Soul of Kansas City".[15][16][17] K-107's first song was "Celebration" by Kool and The Gang.[18] The station also picked up Tom Joyner for morning drive.[19] The station's ratings would begin to improve after the flip; in the summer of 1999, "K-107" would peak at 3.6 share (12+).[20][21]

Urban AC era

Former "Magic" logo (2015-2020)
Former "Magic" logo (2015-2020)

On February 1, 2001, the station's call letters changed to the current KMJK. During the summer of that year, the station moved towards an urban adult contemporary format with the new moniker "Majik 107.3". In October 2003, the station, along with Radio 2000-owned KCHZ, was purchased by Cumulus Media, and in the Summer of 2004, the station altered its moniker to "Magic 107-3". In 2008, the station changed its city of license to North Kansas City, Missouri. The station also had a construction permit to move its transmitter to a site near Levasy, Missouri.

In 2011, with Cumulus Media's acquisition of Citadel Media, Cumulus announced the station would be spun off and put into a trust called Volt Media, LLC in order to meet FCC mandates on ownership limitations, despite that Citadel does not own any stations in Kansas City. However, in October of the same year, Cumulus announced plans to reacquire the station.

Over the course of 2018, KMJK began dropping most of their classic soul and pre-1990s music from their playlist, and began adding more hip hop tracks, in order to better compete against KPRS. During the fall of 2019, the station also began de-emphasizing the "Magic" moniker, rebranding to using just their frequency and switching mostly from urban AC to urban contemporary.

Other uses of KMJK

References

  1. ^ "KXXR will move down, not off, the dial", The Kansas City Star, February 8, 1992.
  2. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-02-14.pdf[bare URL PDF]
  3. ^ "KXXR, now KISF, goes to Top 40", The Kansas City Star, February 5, 1993.
  4. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1993/RR-1993-02-12.pdf[bare URL PDF]
  5. ^ https://worldradiohistory.com/Archive-Ratings-Directories/RR-1993-2.pdf[bare URL PDF]
  6. ^ https://worldradiohistory.com/Archive-Ratings-Directories/RR-1994-2.pdf[bare URL PDF]
  7. ^ https://worldradiohistory.com/Archive-Ratings-Directories/RR-1995-1.pdf[bare URL PDF]
  8. ^ "KISF-FM bumps urban sounds for a 'new rock' format", The Kansas City Star, January 20, 1995.
  9. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1995/RR-1995-01-13.pdf[bare URL PDF]
  10. ^ https://worldradiohistory.com/Archive-Ratings-Directories/R&R-1996-1-Fall-95.pdf[bare URL PDF]
  11. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1997/RR-1997-03-28.pdf[bare URL PDF]
  12. ^ https://worldradiohistory.com/Archive-Ratings-Directories/R&R-1997-2-Spring-97.pdf[bare URL PDF]
  13. ^ https://worldradiohistory.com/Archive-Ratings-Directories/RR-1998-2.pdf[bare URL PDF]
  14. ^ https://worldradiohistory.com/Archive-Ratings-Directories/R&R-1999-1-Fall-98.pdf[bare URL PDF]
  15. ^ "Round and round KC radio stations' formats; 102.1 shifts into mainstream 'Star 102', 107.3 plays Prince to promote switch", The Kansas City Star, January 6, 1999.
  16. ^ http://www.americanradiohistory.com/Archive-RandR/1990s/1999/RR-1999-01-15.pdf[bare URL PDF]
  17. ^ "KC radio scene left with...no alternatives; Ratings weren't high enough to support teen-friendly formats", The Kansas City Star, February 5, 1999.
  18. ^ "107.3 KNRX flips from Modern Rock to Rhythmic Oldies - Format Change Archive". formatchange.com. 5 January 1999.
  19. ^ "Joyner comes to KC", The Kansas City Star, January 18, 1999.
  20. ^ https://worldradiohistory.com/Archive-Ratings-Directories/R&R-2000-1-Fall-99.pdf[bare URL PDF]
  21. ^ https://worldradiohistory.com/Archive-Ratings-Directories/R&R-2001-1-Fall-00.pdf[bare URL PDF]

Coordinates: 39°05′38″N 94°05′49″W / 39.094°N 94.097°W / 39.094; -94.097