| Broadcast area | Memphis metropolitan area |
|---|---|
| Frequency | 98.1 MHz |
| Branding | 98-1 The Max |
| Programming | |
| Format | Mainstream rock |
| Affiliations | United Stations Radio Networks Westwood One |
| Ownership | |
| Owner |
|
| WGKX-FM, WKIM, WRBO | |
| History | |
First air date | 1960 (as KOSE-FM in Osceola, AR) |
Former call signs | KOSE-FM (1960-1974) KHFO (1974-1986) KWLN (1986-1988) KMPZ (1988-1990) KPYR (1990-1992) WPYR (1992-1993) WYKL (1993-1995) WSRR-FM (1995-2005) |
Call sign meaning | We're EXtreme To The MaX ! |
| Technical information | |
| Facility ID | 35399 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 265 meters |
| Links | |
| Webcast | Listen live |
| Website | 981themax.com |
WXMX (98.1 FM) is a commercial mainstream rock radio station near Memphis, Tennessee.[1] It is owned by Cumulus Media and is branded as "98-1 The Max". The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Cordova, Tennessee.
The station adopted its current format on April 1, 2005.[2] For many years, the station aired the "Drake and Zeke" morning show. In 2015, Zeke Logan died[3] and the show became known as "Drake in the Morning." The show lasted until 2020, when Drake Hall departed the station.[4]
The new morning show was called "Danny and the Jar," featuring Danni Bruns and Chris Jarman. In December 2020, Jarman died.[5]