Broadcast areaHuntsville metropolitan area
Frequency730 kHz
BrandingSportsRadio 730 The UMP
AffiliationsInfinity Sports Network
University of Alabama
Atlanta Braves
Tennessee Titans
Nashville Predators
Westwood One
First air date
1983 (as WABT at 1360 kHz)
Former call signs
WABT (1982–1985)
WDKT (1985–1991)
WKMW (1991–1993)
WBBI (1993–1995)[1]
Former frequencies
1360 kHz (1983–1985)
Call sign meaning
Technical information
Facility ID39590
Power1,000 watts (day)
129 watts (night)
Transmitter coordinates
34°41′46″N 86°44′19″W / 34.69611°N 86.73861°W / 34.69611; -86.73861
Translator(s)103.9 W280BA (Madison)
WebcastListen live
Listen Live via iHeart

WUMP (730 AM, "SportsRadio 730 The UMP") is a commercial radio station licensed to Madison, Alabama, and serving the Huntsville metropolitan area. It is owned by Cumulus Media with studios on U.S. Route 72 in Athens.

By day, WUMP is powered at 1,000 watts. But 730 AM is a Mexican and Canadian clear channel frequency. So at night, to avoid interference, WUMP must reduce power to 129 watts. The transmitter is on Hughes Road in Madison.[3] Programming is also heard on 99-watt FM translator W280BA at 103.9 MHz.[4]



The UMP currently is the home of The JOX Roundtable airing from 6 to 10 a.m. Following that is 3 Man Front from 10 a.m. to 2 p.m. The afternoon drive is anchored by Lockdown Coverage with Arky Shea and Jason Marks from 2 to 6 p.m. Weekend programming includes The Bullpen with Tony Mac and Tricky Ricky Fernandez on Saturdays from 9 to 11 a.m. Evening and most weekend programming is from Infinity Sports Network when not preempted by live sporting events.

The UMP has an affiliation with the Westwood One network. As such, WUMP airs all prime-time NFL games including Sunday Night Football, Monday Night Football, Thursday Night Football and the specialty prime-time games on Thanksgiving, Christmas, as well as Saturday games during December. These are in addition to the Sunday-afternoon doubleheader.

The UMP is an affiliate of the Alabama Crimson Tide network, carrying every football and basketball game, the baseball slate against SEC teams and in the postseason, and a selection of women's basketball games.

In 2018, The UMP became an affiliate of the Tennessee Titans of the NFL and of the Nashville Predators of the NHL.

Part of the UMP's affiliation with Westwood One allows the UMP to carry a large package of NCAA basketball games, the March Madness tournament, the NCAA Division I Men's Ice Hockey Tournament, the College World Series, the Women's College World Series and select NHL games, including the Winter Classic and the NHL Playoffs concluding with the Stanley Cup.

During the spring through the early fall, the UMP is the Huntsville-area station for Atlanta Braves baseball.

Network affiliation

The station is currently an affiliate of CBS Sports Radio. The station was an ESPN Radio affiliate in the late 1990s and early 2000s before losing it to then-rival WTKI (1450 AM) in late 2002.[5] The affiliation returned to WUMP on February 6, 2007, after WTKI was sold and changed formats.[6]


Launch at 1360 AM

This station received its original construction permit for a 500-watt station broadcasting on 1360 kHz from the Federal Communications Commission on September 13, 1982.[7] The new station was assigned the call letters WABT by the FCC. WABT received its license to cover from the FCC on June 19, 1983.[8] The station aired a country music format to start with.

In June 1985, The Great American Broadcasting Corporation reached an agreement to sell WABT to Excelsior Broadcasting Corporation. The deal was approved by the FCC on July 19, 1985, and the transaction was consummated on January 22, 1986.[9]

Move to 730 AM

The station had applied to the FCC in September 1983 to change frequencies from 1360 kHz to 730 kHz and increase power to 1,000 watts. In July 1985, after WJMW moved from 730 kHz to 770 kHz, the FCC issued a construction permit for the changes.[10] The new owners had the FCC change the station's callsign to WDKT on December 26, 1985.[1]

With new ownership, new call letters, a new frequency, and increased power in place, the station changed to an urban contemporary format branded as "D-73".

Financial problems

Facing increasing financial difficulties, in February 1989 the license for this station was involuntarily transferred from Excelsior Broadcasting Corporation to Excelsior Broadcasting Corporation, Debtor-In-Possession. The involuntary transfer was approved by the FCC on March 2, 1989.[11] In April 1989, Vascular Diagnostic Labs bought out the previous shareholders of Excelsior Broadcasting Corporation, the licensee for this station. The transfer of control was approved by the FCC on July 13, 1989.[12]

In August 1989, with the financial issues resolved and the previous shareholders bought out, Excelsior Broadcasting Corporation was dissolved and the license was involuntarily transferred to Vascular Diagnostic Labs owner Dr. Merlin Kelsick. The transfer was approved by the FCC on November 29, 1990.[13]

News and talk

The call letters were changed to WBBI on August 19, 1991,[1] after Dr. Merlin Kelsick completed a deal to sell the station to Phoenix Capital Corporation. The deal was approved by the FCC on September 12, 1991, and the transaction was consummated on September 17, 1991.[14] The station then switched to a news/talk format.

The station's callsign was changed to WKMW on June 1, 1993.[1] In June 1993, Phoenix Capital Corporation reached an agreement to sell WKMW to Madison Radio Company, Inc. The deal was approved by the FCC on July 19, 1993, and the transaction was consummated on October 28, 1993.[15]

Sports radio

WUMP logo, 2004 to 2007

In May 1995, Madison Radio Company, Inc., reached an agreement to sell the station to Tennessee Valley Radio, Inc. The deal was approved by the FCC on July 31, 1995, and the transaction was consummated on October 3, 1995.[16] The new owners had the FCC change the station's call letters to the current WUMP on October 6, 1995.[1] The new call sign was chosen to match the station's new sports radio format and branding as "The Ump", an abbreviation of umpire.

Corporate ownership

The Dunnavant family of Athens owned the station from the early 1990s until agreeing to sell it to Cumulus Broadcasting in 2003. This ended a 55-year presence in the area by Athens Broadcasting, founded in 1948 by Homer Felix "Pap" Dunnavant.[17]

On April 1, 2003, WUMP was sold by Athens Broadcasting Co. (William E. Dunnavant, president) to Cumulus Broadcasting Inc. as part of a four-station deal with a total sale price of $22 million in cash and Cumulus common stock.[18][19] The acquisition of the stations was completed in July 2003.[20] WUMP remains co-owned with former Dunnavant stations WVNN and WZYP, in addition to WHRP and WWFF-FM.


WUMP's programming is also carried on an FM translator station for listeners who prefer the FM dial. WUMP programming first appeared on the FM signal on November 26, 2008.

Broadcast translator for WUMP
Call sign Frequency City of license ERP (W) Class FCC info
W280BA 103.9 FM Madison, Alabama 99 D ‹The template FMQ is being considered for deletion.› FMQ


  1. ^ a b c d e "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ Nelson, Bob (October 18, 2008). "Call Letter Origins". The Broadcast Archive. Retrieved October 31, 2008.
  3. ^ Radio-Locator.com/WUMP
  4. ^ Radio-Locator.com/W280BA
  5. ^ Welch, Chris (November 24, 2002). "WTKI breaks off 'Relationship' with move to ESPN radio". The Huntsville Times. p. G6.
  6. ^ McCarter, Mark (February 6, 2007). "ESPN programming will start today on radio's 'The UMP'". The Huntsville Times. Huntsville, Alabama.
  7. ^ "Application Search Details (BP-19820416AJ )". FCC Media Bureau. September 13, 1982.
  8. ^ "Application Search Details (BL-19830315AA)". FCC Media Bureau. June 19, 1983.
  9. ^ "Application Search Details (BAPL-19850605ED)". FCC Media Bureau. January 22, 1986.
  10. ^ "Application Search Details (BP-19830912AC)". FCC Media Bureau. July 2, 1985.
  11. ^ "Application Search Details (BAL-19890216ED)". FCC Media Bureau. March 2, 1989.
  12. ^ "Application Search Details (BTC-19881230EA)". FCC Media Bureau. July 13, 1989.
  13. ^ "Application Search Details (BAL-19900824EC)". FCC Media Bureau. November 29, 1990.
  14. ^ "Application Search Details (BAL-19910823EI)". FCC Media Bureau. September 17, 1991.
  15. ^ "Application Search Details (BAL-19930604ED)". FCC Media Bureau. October 28, 1993.
  16. ^ "Application Search Details ()". FCC Media Bureau. October 3, 1995.
  17. ^ "Obituaries - Elsewhere". The Miami Herald. Miami, Florida. September 14, 1996. p. 4B. Dunnavant, Homer Felix "Pap," 98, whose media career began with a part-time job in radio and ended with a chain of stations; in Athens, Ala. He had been a farmer and barber in north Alabama when he decided to buy some time on radio in the 1930s and do his own show. In 1948, the Federal Communications Commission gave him permission to open his first radio station in Athens. From that grew Athens Broadcasting, with radio stations WZYP, WVNN, WPZM and WUMP in Athens
  18. ^ "Cumulus Media Inc. Enters Huntsville, AL with Purchase of Four Stations". Business Wire. Atlanta, Georgia. April 1, 2003.
  19. ^ BIA Financial Networks (2003-04-21). "Changing Hands". Broadcasting & Cable.
  20. ^ "Breaking News - July 24, 2003". FMQB. July 24, 2003. Retrieved January 2, 2008.