Broadcast areaFlorence, South Carolina
Frequency102.9 MHz
BrandingThe Flo 102.9
FormatUrban adult contemporary
First air date
1991; 33 years ago (1991)[1]
Former call signs
WJZX (1991)
WSQN (1991–2003)
WURV (2003–2005)
WWRK (2005–2006)
WWRK-FM (2006)
Technical information
Facility ID3115
ERP2,900 watts
HAAT142 meters (466 ft)
Transmitter coordinates
34°0′39.00″N 79°45′24.00″W / 34.0108333°N 79.7566667°W / 34.0108333; -79.7566667
Translator(s)95.1 W236BS (Florence)

WZTF (102.9 FM) is a radio station broadcasting an urban adult contemporary format. Licensed to Scranton, South Carolina, United States, the station serves the Florence, South Carolina area. The station is currently owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC.[2] Its studios are located in Florence, and its transmitter is located south of Effingham, South Carolina.


WSQN was adult contemporary before becoming a soft AC station called "light and easy Sunny 102.9" airing a syndicated format from Broadcast Programming called AC45+.[3][4] Its later formats included oldies[5] and, under Root Communications, "Old school" R & B oldies.[6][7] As WURV ("The River") it was classic rock,[8] and it was modern rock "Rock 102.9" and then classic hits "102.9 the Point" using the letters WWRK.[9]

In a deal announced in February 1997, Root Communications Ltd. announced plans to buy eight radio stations owned by Florence-based Atlantic Broadcasting, including WSQN.[10] Qantum Communications Inc. purchased Florence's Root Communications Group LP stations in 2003.[5]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WZTF, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM-FM in Patchogue, New York to Connoisseur Media via Qantum.[11] The transaction was consummated on September 9, 2014.


In addition to the main station, WZTF has an additional translator to widen its broadcast area.

Broadcast translator for WZTF
Call sign Frequency City of license ERP (W) Class FCC info
W236BS 95.1 FM Florence, South Carolina 110 D FMQ


  1. ^ Broadcasting & Cable Yearbook 2009 (PDF). 2009. p. D-485. Retrieved January 10, 2020.
  2. ^ "WZTF Facility Record". United States Federal Communications Commission, audio division.
  3. ^ Bridges, Traci (February 23, 2014). "Syndicated host Kellie Rasberry has a voice for radio and a love for the Pee Dee". Florence Morning News. Retrieved May 21, 2014.
  4. ^ "45-Plus AC 'Specially Created for Mom'". Billboard. Sep 9, 1995. Retrieved 2011-10-18.
  5. ^ a b "Changing Hands". Broadcasting & Cable. 2003-03-16. Retrieved 2009-09-15.
  6. ^ "Darnell's Black Radio Guide - South Carolina Stations". Retrieved 2009-09-15.
  7. ^ Toby Eddings, "Active rock finds an Asylum at 93.5," The Sun News, Jan. 31, 1999.
  8. ^ "WURV 102.9 FM". OnTheRadio.net. Retrieved 2009-09-15.
  9. ^ Hall, Dana (2006-09-18). "WWRK Flips To Urban AC". Radio Monitor. Archived from the original on January 2, 2009. Retrieved 2009-09-15.
  10. ^ Hager-Van Dyke, Charlene (1997-02-20). "Root Communications Eyes 8 Radio Stations In Carolinas". Orlando Sentinel. Retrieved 2011-11-01.
  11. ^ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014.